So if you've chosen to become a music tutor instead of saying working in a school as a music teacher, then you have plenty to look forward to.
You can be excited about setting your own work hours, working with the number of students as well as set an age range for students you want to work with, and not needing to have as many qualifications to work in an elementary or high school.
While you may have more freedom in a lot of areas compared to a music teacher in a school it comes with the huge responsibility of finding your own clients. The huge positives of working as a music teacher are the paid holidays and steady work, as someone setting up their own tutoring work, you'll need to find your own students and make your own free time.
While this may seem really difficult, especially if you don't live in an urban area, do not worry, there are plenty of ways for you to find students and give classes. Being able to advertise yourself will be really important for attracting students that will want to come to your class not only in the near future but also for a long period of time.
If this is the first time you are attempting to tutor people and run your own business it may seem a bit frightening and stressful, however using this guide you can get some tips for advertising that can go a long way.
Let's look at the two best ways of marketing yourself which will be both online and offline marketing.
How to Attract Prospective Students
Before you actually attempt to put your message out there to the world you will need to think about how it is you are going to attract those potential students. You may have experience and some qualifications and you may even have a good reputation around town, but there are other ways of growing your student client base.
Offer Free Trial Classes
While you may not be a fan of the idea that you're going to work for free, this is actually really important, and remember that growing a clientbase is a marathon and not a sprint.
Offering a demo is a great way to make people want your service. Giving them a free guitar lesson or piano lesson, for example, will give students a reason to at least try a class with you.
Since you are an experienced musician and surely a good music tutor you won't have much trouble getting your students to come back and pay for lessons again and again.
How Can You Give Demo Lessons?
There are a couple of different ways that you can do this.
- Lessons in a Public Places
- Free individual music classes
While offering a class in public may be a bit scary, especially if you're kind of an introvert, it is a great way to showcase your musical talents as well as your tutoring abilities in front of a larger audience.
Doing this kind of kills two birds with one stone. You will get to do one class and have more than one potential student see you do it.
It is a great way of improving your marketability.
The other way that you can offer a free class and showcase your abilities is to do it individually. Many times we walk into a game store and see a demo of a video game set up, or we go into a gym and they let us try out the gym for the day hoping we pay a subscription same goes for websites that want to sell monthly subscriptions.
Offering a free trial class is a great way of getting a person excited and seeing how you can teach them. If a student is the right fit for your teaching style and likes what you have to offer you're all set.
Of course it will be really important to prepare your lesson before you do it either publically or individually, you'll need to know what you're doing the whole duration of the class as well as have a plan B or even plan C.
Knowing that you can advertise yourself means you can make some noise for yourself in the real world apart from only the digital world (although we know that comes in handy, which we will get to later).
There are plenty of marketing strategies that you can use to get your name out there.
Using Papers and print
The first way that you can market yourself offline is through the use of posters, flyers, ads in the newspaper which will make your business become more and more visible in the community.
Posters are great ways of advertising yourself, especially for younger music students.
Posters can be really great tools for advertising, of course, you'll need to come up with a great design first. Let's say you will specialize in guitar lessons, a really colorful and creative photo or drawing of a guitar will get a lot of people's attention.
Then of course the name of your business and MUSIC LESSONS in big letters will get the people talking.
Make sure that you have a way to inform people of your contact info.
An old favorite is to put your phone number on tearaway strips and then of course the address of where you give classes, your email, and your phone number as well.
Using the newspaper in your area is another way you can get your image across. Many people read the newspaper, before work, on the bus, on the train, and they may be interested in some music classes.
Word of Mouth
Another way to spread the word about your music lessons will be by spreading information by word of mouth. Your friends and family can definitely lend you a hand with this one especially if they are in a position to give people advice about where to get some tutoring.
If you know any teachers, whether some that you know from your former school or some friends you have in the school system, you can ask them to lend you a hand and suggest music tutoring to some underperforming students, or talented students who want to practice their instrument more often.
Friends and Family
Your friends and family of course will surely help you out as well. You only need to ask if they can suggest your tutoring services to anyone looking for music lessons.
The internet is a great way to advertize yourself whether you want to make a commercial that will feature on Youtube or another website or use a platform that can connect you with students.
Superprof is a great platform to use as you can connect with potential students and get them to make your services more attractive to even more potential students.
The advantage of Superprof is you can offer a free trial class, you can offer classes online as well as in their home, and the student who chooses you will choose you based on your specialities because they are looking for lessons for a certain type of instrument that is your specialty, for example.
You can make your profile more attractive by listing all of your qualifications and experiences.
Putting Advertisements on Social Media
Basically, everyone has a form of social media, whether it is Snapchat, Facebook, Instagram, Twitter, you name it. While many people use it to simply post photos of themselves and their friends, many businesses use it as a way of marketing themselves.
You can do a few different things regarding social media to spread information and to advertize your business.
Make a Profile of Your Business
Many businesses do this. Yout tutoring service, whether you choose to do it solely or use a platform would benefit from putting images on your social media. You can upload photos of posters or a commercial to your profile which can grab people's attention.
You can also take different photos of yourself, your music classroom, or of your students (with their permission) to make what you do more look attractive.
Another piece of good news is that, while you may not be a social media marketing expert, you can hire someone to be that for you, and make your tutoring service look as good as possible.
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