Social media was created with the intent of connecting with people, sharing ideas and information, and building a virtual network.

Users can engage with social media through their computers, smartphones, or tablets, by downloading an app or opening a website.

Every tech company in the world has worked to develop these sorts of platforms because people enjoy creating an account and browsing around.

push up, workout, excersice
Working out every day is incredibly beneficial for both our physical and mental health. Photo by ABDULLA M on Unsplash

User engagement is the most important aspect of social media because the higher the engagement the higher they can charge for marketing and publicity.

That's why these companies work so hard to create a bigger audience and a better platform. With more members, more money.

Today, we have access to all kinds of content through platforms like Facebook, Instagram, TikTok, Twitter, LinkedIn, YouTube, and so on.

The content comes in all shapes and forms. People can watch a video, read an article, create content, post about their lives, share information about current events, find tips on any subject you can imagine, and more.

Content creators can gain followers, grow their audience, and start making money. And the people who follow them do it because they gain something from these accounts.

That's why the fitness niche is so big and strong on social media. Content creators benefit if their content strategy is good and if their audience grows their business grows; and people benefit because they have free access to workout information, tips, lessons, and more.

In this article, we will give you an insight on the type of information you can look for on social media, how you could use it as a learning resource, how to find your niche of preference, and the negative aspects you should know about social media.

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Social media as a learning resource

If you're wondering how exactly you could exercise with social media don't worry, we are here to tell you how.

Whether you have an Instagram, Facebook, Tiktok, or Twitter account, you've probably noticed that it has evolved during the past few years and each platform has different things to offer, especially more than just checking the profile and each post from the popular kid in school.

Depending on what your interests are, you can go to each platform and look for posts, videos, Tiktoks, reels, memes, and educational content on the subject.

You just need to come up with a strategy to come across the truly educational content and learn to differentiate from people who create content without being professionals or experts on the subject. Don't forget that a creator or brand will see followers as possible clients, so you'll come across a lot of marketing, discounts, giveaways, and more.

abs, ab, workout, work hard
You can subscribe to an online gym membership and get classes via email every day. Photo by Jonathan Borba on Unsplash

Fitness pages on Facebook, Instagram, etc, usually have a person or a team staring on a lot of workout videos for different types of workouts. You could learn what to do depending on what your fitness goals are.

For instance, they give health tips, training ideas, gym circuits, and more. A personal trainer would usually give great advice for things like muscle strength, cardio, losing belly fat, stretches to help with back pain, and so on.

Finding the perfect accounts will take more than just one day of searching so make sure you just take your time looking for what you need. The good news is that with time your algorithm will pick up on the kind of content you're interested in and it will start suggesting similar stuff for you.

You can find a guide to The top free apps for exercising.

The content found on social media

You can find all types of content on social media, even of subjects, you don't imagine. For instance, there are travel bloggers, film enthusiasts, fashion gurus, food critics, famous people, and countless other subjects.

Social media can be used by brands to promote their services or products as a marketing tool (Instagram), companies use it to communicate their achievements (LinkedIn), normal people use it to connect with long-lost friends (Facebook), or to talk about politics (Twitter).

There is a wide variety of content on social media and whichever your interest we guarantee you will find people creating and sharing content for it.

Some sites are dedicated to one thing in particular, but every website has content for a wide variety of subjects.

For example, people use Facebook to share memes, connect with friends, sometimes share pictures, or find groups of specific interest. However, Instagram is used to share esthetically pleasing content because Instagram is an image/video-focused site.

On the other side, LinkedIn, a website used specifically for professional careers. People share their CVs, new job positions, publications, job opportunities, and so on. People also look for job opportunities on LinkedIn.

Twitter, Quora, Reddit, and those types of social media are useful for conversations of any kind. If you want to share your political opinion regarding the last Superbowl, you should take it to Twitter.

As you could see, there are plenty of social media platforms available for all kinds of users. And there are still many more on the list that we didn't mention like YouTube or email.

Continue reading to learn how to find your niche and the platform that's best suited for your needs.

Keep in mind that every social media platform has different purposes therefore there are different audiences, goals, and interests.

running, shoes, city, sports
To get the most out of a workout you sometimes need the correct gear, like good shoes, water bottles, weights, and so on. Photo by Alexander Redl on Unsplash

Learn how to use Youtube videos to work out.

Look for your niche

Content creators have taken these platforms and used them to their advantage. It doesn't matter what kind of content you create, all that matters is that you can build an audience, grow your number of connected followers (because there's such thing as ghost followers), build your brand, and get engagement with each post.

This means that whoever is behind an account is working on a strategy to get those who would be interested in their posts to follow their page and in some cases become clients.

If you're looking for a great fitness profile you need to understand how social media platforms work.

You need to use hashtags (#), figure out which hashtags are being used by fitness influencers, and follow those hashtags. Hashtags are like keywords used by each account or profile to grow their members and audience.

Some hashtags a fitness account could use are:

  • Fitness
  • Personal trainer
  • Training
  • Workout
  • Health
  • Lifestyle
  • Gym workout
  • Gym business/ company
  • Gym brands
  • Workout business
  • Fitness life
  • Workout post
  • Best workout routine
  • Exercise video
  • Training video
weights, arms, muscle
Building strong muscles can be hard but it is not impossible, you just have to work hard. Photo by John Arano on Unsplash

Another way of looking for fitness accounts is by looking at accounts tagged on the ones you already follow. You tap on a post from a fitness account and see if there are other accounts tagged.

This is usually a great way of finding similar content to the one you already like because many content creators like to support each other and that's why they mention each other on their posts or tag each other.

Learn more about the subject on How to exercise daily for free in the USA.

Negative aspects of social media

As we pointed out, social media is an amazing resource for countless subjects but it's not all benefits and sunshine. Many experts worry about the negative effects social media can have on our mental health.

We all have to keep in mind that we use these platforms free of charge, but each company has a business model, marketing strategies, and for these companies, users are clients.

But, if you're scrolling for free, how are you paying for the service? The answer is quite simple, you pay with your time.

These companies want to make sure you're spending more and more time online and scrolling on social media so they designed an algorithm that will recognize the kind of content you like to continue suggesting more content you'll like. This way there will come a point when you only have access to content you enjoy and you'll spend hours on end scrolling, without even realizing.

We all have that one day of the week that we spent entirely online. Ultimately, that's the goal of social media companies.

The more time you spend online, the more sponsored posts you'll see, the bigger the chance you'll purchase some of the things being marketed to you, and the more chance that other brands will pay for these sponsorships if their sales on Instagram or Facebook go up.

If we spend all this time online, we have less time in the real world, we miss out on spending time with our loved ones, or forget to work on our personal and professional goals.

If you're going to use social media's content as a guide for your fitness life or to look for routines and workout circuits to do, be cautious of your time and learn to use it wisely.

Some of the ways to solve this or to get help are by adding time restrictions to the amount of time you spend on these apps on your phone. This way you'll control the amount of time you're online and you'll have a better idea of how you're using your time.

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Maria