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Sirita - Prof marketing - Brooklyn
$15/h
1st lesson free!
Verified teacher profile
Response Time 24h
Lessons offered by Sirita
  • Individual
The lessons will be held
Taught subjects
  • Marketing
  • Digital Marketing
Levels
  • Elementary School
  • Middle School
  • Sophomore
  • Junior
  • Senior
  • Advanced Technical Certificate
  • College / University
  • Adult Education
  • MBA

Digital Marketer and Social Media Strategist Helping Small Businesses and Solopreneurs Soar

Methodology

My teaching method is based on common sense marketing. There are no one-size-fits-all marketing plans, however, there are winning strategies and tactics which if implemented and are consistently acted upon will reap positive benefits.

Background

I am a marketing strategist and writer with over 15 years of experience. My degree is in Fashion Merchandising and I have experience in entertainment and publishing.

Additionally, I often speak on panels and give keynotes on social media strategies and tactics for small businesses.

Rates

Rate for online lessons : $15/h
Lessons offered by Sirita
Individual
The lessons will be held
Taught subjects
  • Marketing
  • Digital Marketing
Levels
  • Elementary School
  • Middle School
  • Sophomore
  • Junior
  • Senior
  • Advanced Technical Certificate
  • College / University
  • Adult Education
  • MBA

Sirita's resume

EXPERIENCE:
02/2017 – present DIGITAL CONTENT STRATEGIST / MARKETING WRITER

Manage 3 websites using up-to-date SEO techniques to increase traffic and improve site rankings

Review content developed by other providers and refine to meet brand standards and best practices

Analyze content performance to understand what works and constantly improve results

Work with marketing and communications team members to develop creative concepts to drive initiative-based and brand awareness campaigns

Forecast and edit content that supports the brands SEO strategy

Conduct interviews for content including, videos for web and social media, and post content to the web

Conceptualize and produce audience-focused content for websites that drives prospective target audience engagement

06/2014 – 02/2017 SOCIAL MEDIA MANAGER / BLACK ENTERPRISE NY, NY

Empowered, mentored and coached staff members consistently; establishing performance goals and conducting reviews

Established social and influencer engagement/blogger outreach/community management/paid media buys

Created written and video content featuring small business owners, world-renowned CEO’s, recording artists and others

Wrote articles related to digital marketing, emerging markets including cannabis and women's lifestyle issues

Surpassed proficiency in developing creative digital campaigns and bringing them to life through storytelling and presentation which resulted in a 65% increase in website traffic within one year

Directed team of two overseeing all aspects of social media strategy, increasing following on Facebook by 500%+ and Instagram by 1000+%

Developed and delivered client presentations related to digital (social/influencer/paid) activations for brands including Prudential, Lexus, and Hilton

Guided updates to social platforms, sites and applications and support live event coverage in social spaces averaging over 20 million impressions per event

Implemented digital analytics and metrics reporting, including utilizing Google Analytics, in platform metrics, Hootsuite and audience surveys to help optimize content, increase engagement and raise visibility
Drove success for all digital marketing efforts through SEO, SEM campaigns, content marketing, digital tool analytics, and social monitoring increasing time on site by 28%


EDUCATION: MARYMOUNT UNIVERSITY Bachelor’s Fashion Merchandising

SKILLS:
Over 10 years of experience writing and editing, including press releases, blogging, presentations, social media, and web content for major brands including Fortune, Huff Post, OkayPlayer, and others

Excel at working with subject-matter experts to gather information, identify relevant data and audiences, and write documents that are clear and user-friendly

Experienced in analyzing metrics, identifying trends, and optimizing performance

Strong writing skills with a demonstrated ability to capture complex ideas and express them clearly and concisely

Excellent editing and proofreading skills and attention to detail

Proficient in Microsoft Office Suite (PowerPoint, Excel, Word) and Mac OS

Proven success in driving results using social media, email marketing, and community engagement

Demonstrable passion for social media and marketing/advertising

Executing content marketing, email, and social media strategies

2019 Recipient of the Trailblazer of The Year from the Brooklyn Cannabiz Collective

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