I work with players ranging from 6yrs to college and professional level adults, with a brain-centred focus which works on improving mental processes as well as physical and technical to take players to the next level. My training approach incorporates a lot of encouragement and positive affirmation, as I understand the power of a players' thoughts and words in their development process.
Sean is recognised as a leading brain-centred football coach who has coached and consulted for thousands of players internationally. Born and raised in England, Sean has coached in Europe, North America and Africa, and is the founder of IQ Football in South Africa.
I regard myself as an ambitious, conscientious, and reliable individual who has diverse experience working in the football industry; both as a coach in the UK and overseas, and also in a playing capacity. Extensive coaching and playing experience at the highest level has given me a solid understanding of responsibility and leadership, including how to conduct myself as a role model. My previous roles in numerous organisations have equipped me with the skills needed in the business world. I am confident interpersonally and feel that I can communicate effectively to both groups and individuals. I feel I respond well to new challenges and working overseas has allowed me to learn from other cultures and grow personally and professionally, which has developed my transferable skills when connecting with people.
Keele University (Sep 2008 – Jun 2012)
BA (Hons) Business Management and Marketing – 2:1
IQ Football (Jan 2015 – present)
Founder & Head of Coaching Development
Passion for business and football coaching inspired me to set up a brain-centered football company in South Africa. The mission of IQ Football is to develop intelligent players on and off the field. With a strong research-led focus, we have developed a brain-centered training curriculum and products which help us fulfill our mission. I lead on coaching development and consult locally and internationally with individuals and organizations on how to develop them on and off the field. Through our IQF Foundation, we work with underprivileged South Africans and offer them opportunities and growth in football and life.
Private Work in Vancouver, Canada (Aug 2012 – May 2013)
Professional Football Coach
I spent 8 months in Vancouver offering specialised football coaching to elite male and female performers. I developed, promoted and delivered tailored football sessions, working in small groups to keep the coaching more specific and individualised. I worked with both males and females, ranging from the ages of 4 – 16. This experience drove my passion to help offer youngsters from outside Europe the opportunity and route to the professional game – firstly, through offering professional coaching, and secondly by introducing them to professional clubs in England, Spain or Italy. The experience was invaluable, teaching me on a practical level, and also on the organisational and administrative side, how best to operate a high quality football coaching service.
Challenger Sports (Jun 2011 – Aug 2011)
Professional Soccer Coach and Camp Director
I spent eight weeks coaching soccer camps in British Columbia, Canada. My role was to organise and direct large soccer camps in the province. Part of my role was to maximise the Challenger Sports brand by building strong relationships with stakeholders in the community. My responsibilities included negotiating contract resigns with the local co-ordinators and discussing future ventures and possible expansions. My team and I were responsible for the safety of over 100 children on camp. My role also consisted of liaising with management and producing account reconciliation along with other financial management accountabilities.
Plymouth Argyle Football Club (Sep 2006 – Sep 2008)
Professional Football Coach
I coached children between the ages of 9-11 at the Plymouth Argyle FC Youth Development Centre in Tiverton. I initiated and organised matches against other development centres and was involved in the scouting of players to join the centre. Throughout my time, I developed my management, leadership, and communication skills.
Additional Work Experience
Keele University Athletic Union (Sep 2009 – June 2012)
1. Keele University Athletic Union Executor of Finance (2011-2012)
I was elected as the executor of finance by the athletic student body to deal with all expenditure items over the value of £10,000, and was in charge of the financial budget of the Athletic Union – which was £80,000. My organisation and financial bookkeeping skills were improved through this experience.
2. Keele University Football Club Captain (2010-2011)
I was elected by the football club members to become club captain in the 2010/11 season. I initiated many charity events, including the first ever 6-a-side football tournament at the University, the Seddon 6-a-side. My duties were to oversee the whole club, consisting of 5 teams. I had to order all the team kits, lead meetings, liase with University and local business leaders, and preside over the club’s financial matters and social functions, such as award nights etc. This role benefitted me hugely in almost every area of my character and gave me first hand experience on how to successfully run an organisation. I was awarded the distinguished BUCS National Leadership Award at Wembley Stadium by the F.A. for my contribution to football in this position.
3. Keele University Football Club Treasurer (2009-2010)
I was elected by the football club members as their club treasurer in my second year of University. In this role I was responsible for the finances of the football club, and this greatly aided my financial knowledge in regards to income, expenditure, and cash-flow.
Football4Fun South West (May 2009 – May 2011)
I coached football in the summer to children ranging from 5-14 years old. This improved my communication skills, as well as my improvisation and creativity in designing drills that were fun and engaging.
Plymouth Argyle Football Club (Jun 2000 – Jan 2007)
Professional Football Player/Youth Apprentice
I represented Plymouth Argyle FC in a playing capacity for a number of years, giving me an insight into the professional football industry. This experience developed my overall character hugely, positively improving my self-discipline, teamwork, and dedication.
Devon County Football Association (Sep 2004 – Dec 2006)
Refereeing youth football enhanced my decision-making skills and my ability to handle high pressure situations.
Qualifications, Honours and Awards
B-BBEE Amended Codes of Good Practice – 2016 VIPR Certificate – 2010
Keele University V/E: Platinum - 2012 Full UK Driving License – 2008
F.A. National Coaching Scholarship – 2011/12 Sixth Form Diploma – 2008
F.A. Safeguarding Children – 2012 Millennium Volunteer – 2008
F.A. Emergency Aid – 2012 F.A. Football Coach Level 2 – 2008
Positive Contribution to the Community – 2011 F.A. Football Coach Level 1 – 2007
Keele University AU Half Colours (football) – 2011 Sports Leader Level 1 – 2006
F.A. Football Futures Leadership Winner – 2011 F.A. Football Referee – 2004
I met Sean in 2003 while i was running / coaching Bradwell Bombers under 10s football team.
At the time i needed alot of help to change the little lads football skills from kick & run to pass & move.
Sean developed these key skills within a few weeks & transformed how we played.
Week after week he gave his time, as a volunteer, to teach new skills & eventually turned the team into one of the best in the district.
Sean is an honest and sincere individual who i respect & admire.
Cant thank him enough for all thd hard work and help he gave me.
|at his home||at your home||By webcam|
|1 hour||Not available||Not available||$35|