Having a fulfilling professional development, changing people's life or learning a new job, requesting support for change, or aiming to become a senior executive are all valid reasons to seek professional coaching.
The coaching trend is indeed very fashionable, both for individual personal life and professional career.
According to career management companies such as Penna consultancy, one of the UK’s leading firms in this field, tens of thousands of professionals are seeking such services in the UK every year, either to change their career path or to move higher in the hierarchy of their current company.
Recent studies also show that at least a fourth of people seeking a new job wants to upgrade their working conditions: and they are more often women and people over 50 years old.
Here is a niche reserved for professional coaching. Superprof focused on the coaching professions, including what to do to coach and how to find your first customers?
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Professional Management courses: How To Find Students?
Is professional coaching on of the job of the future?
Our society, engaged in a process of globalisation of exchanges, constantly disturbs the professional paradigm of major industries and it tends to wear down the resilience of individuals, and sometimes places them in delicate situations.
These cover many challenges:
- Stress management,
- Human Resource Management,
- Conflict management,
- Frustration resulting in a lack of self-confidence, an inability to step back,
- Difficulties in matching the academic curriculum with the main sectors of employment, etc.
As it is the case for most workers and employees, our jobs are often the main determinant in our daily lives routines. Becoming a professional coach consists in bridging the gap between the expectations of a fulfilling professional career and a satisfying personal life, focusing on social integration.
To find students in need of personal coaching courses, a coach will have to identify their target audience and know which coaching tools to use according to the needs of their coachee.
A professional coach can not coach everyone and must have a specialisation: certified coach in non-violent communication, training in neuro-linguistic programming (NLP), a specialist in systemic approaches, transactional analysis, etc.
Specifically, he must decide whether he speaks to individuals who want a life coach, a boost in personal development or a public executive officer seeking a business coach
The fundamental issues of coaching - executive coaching, team coaching, personal life coaching - reside in the ability to optimise its range of services: help with professional reconversion, lead the change of marketing strategy, help with interpersonal relations, preparation for recruitment interview, etc.
Then they have to know who they are talking to: employees, executives, shareholders, general management, sales management, political leaders, companies in difficulty or nearing bankruptcy, etc.
New research reports that millions of British workers are considering changing their routine by considering to change career paths within the next two years.
A study from first direct shows that 47 per cent of Brits are unhappy with their occupations and describe their work life as “unfulfilling”.
Not only are almost half of UK workers unhappy with their situations but they are hoping to switch careers completely.
The age group the most expected to chop and change is the over-55s, with 49 per cent of professionals wishing to switch.
Reflecting on this, head of first direct, Joe Gordon said: “It’s easy to associate career switching with the early years of your working life.
“However, our study found the desire to do something completely different spans every age and generation. Even 42 per cent of over-45s plan to change professions in the next two years.”
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Millennials are not too far back at 43 per cent intending to change their careers within the next two years.
A fourth of millennials are interested to jump into a different industry in the hope of learning new skills, and 21 per cent aim for a career with more adaptability.
On average one-fifth of this age bracket have already made at least one occupation swap – with one in four 22 – 37-year-olds doing the change to gain a better “work-life balance”.
To capture a maximum of customers, coaches have several levers:
- Perform market research: demand analysis, competitive intelligence, price analysis,
- Develop communication strategies: website, social networks, word of mouth, partnerships, entrepreneur shows, etc.,
- Define your methodological support of choice,
- Look after your ad: (photo, text, experiences, what training to become a coach, any past references).
To find your first customers, a first exploratory interview is often offered: to identify with your client, their professional goals, action plan and focus of the coaching sessions.
Is There Diplomas To Become A Career Coach?
Is there a government approved coach certification, a diploma to become a certified coach similar to the one you need to obtain in order to become a certified teacher?
To date, there is no laws or institutions regulating the exercise of the coaching profession: anyone of working age can claim to have the necessary skills to do personal coaching.
Just create your company at the local chamber of commerce or declare your self to be self-employed!
In reality, things are a little more complex.
Even though the most common situation for coaches is to be self-employed - there are very few coaches employed by coaching firm. It is nevertheless often necessary to be able to prove of a certain certification to be recognised as legitimate in the "coaching business".
Notwithstanding the potential growth prospects of your independent business, it is, of course, necessary to draw the public, seduce prospects and convert them into future customers.
For most coaches, having a specific training - training manager, coaching training in business, for example - is a way to have comparative advantages to stand out from the competition.
Let us remind you that it is fundamental to know the professional workplace in which coaching courses are given and that is why it is important to train in coaching.
Some schools do offer certain diplomas and certification in coaching though private training organisations, such as the International Coach Federation (ICF), which offers accredited coaching workshops, such as Ericksonian hypnosis training, are more widespread.
In addition, in order to establish a solid relationship of trust, the coach must know the professional practices of the environment concerned, gather a code of ethics and also acquire particular skills distinct to himself:
- To be empathetic,
- Actively listen to the customer,
- Know how to question the client,
- Never judge the client,
- Highlight the potential of its audience,
- Have good self-awareness,
- Understand the corporate culture and the market (market structure, professional environment).
One could actually draw up an endless list of aptitudes and behavioural attitudes to have.
What To Charge For Your Professional Coaching Lessons?
Now comes a thorny question: setting the fees of your coaching sessions.
It is always difficult to estimate what amount to charge your clients especially when you are new to the job. It is important to identify the monetary value of your work, all the while aligning your price with the competition, and finding a "relative market price" which combines the demand for your sessions and your availability.
Setting the price for a certified professional coaching session is like wondering how much money you want to make. But it is also to determine the amount that potential clients will be willing to pay for your expertise and advice.
The price you will be charging should be dependent on several factors:
- First, the level of personal goals: helping clients achieve their goals does not always require the same level of skill.
- Helping corporate senior executives implies a higher level of expertise (public speaking, communication skills, enhance charisma, career development).
The price, therefore, depends on the type of coaching you will be able to supply: individual coaching, executive coaching, inter-company coaching, group change coaching.
Each practitioner is free to set their own rate: according to their training course, what they consider fair, what they want to earn and the specialisations and training they have.
As a rule, Most coaches typically charge in the range of $75 to $250 per hour-long session.
It may be expensive, but the expected results - well-being at work, better income, better position in the hierarchy, etc. - result in an undeniable return on investment.
You must know that the bigger the company, the higher the bill will be.
To help with professional coaching, the company coach charges on average £400 to £800 per session: this amount is based on an agreement between the coach, the employee and their company.
Knowing that a professional development program often lasts between 6 months and a year, a professional coaching program can cost between £5,000 and £8,000 excluding taxes, sometimes up to £15,000 for coaching and team management.
We will not forget that on Superprof, there are professional coaches in all major UK cities.
How To Prepare A Professional Coaching Course?
"I would like to change path but I do not have the right training" or " I want to change jobs but that is the only thing I know", or "my colleagues get on my nerves, they have no ability to question themselves "?
These are all thoughts that probably crossed your mind at some point in your professional life.
Improving your quality of life at work without resigning, it is possible?
Obviously, it is and here is how a training and personal coaching plan is prepared.
During the first individual interview, everything is put out, all the frustrations, worries, shortcomings of your current positions. This evaluation session is called exploratory and it is the first step to draw an effective coaching plan.
The mission of the personal coach is to identify what causes have motivated their client to request their services: change jobs, better management of interpersonal communication, find out what knowledge and skills they should learn, change their management style, gain self-esteem, reduce their emotional load, managing stress with foreign investors, etc.
Then, the coach will have to bring a set of answers to the examination of their client.
A training plan can be detailed, with the frequency of personalised coaching sessions, and the tools necessary to the successful completion of it (practical exercises of breathing or muscle building, decision-making, etc.).
Then comes the heart of the training plan: at the beginning of the session, the professional coach will recommend to confront the situations encountered using the proposed techniques and see if the outcome was the one desired.
The first couple of sessions usually ain to gauge the capacity of the customer to progress quickly or not.
To prepare a coaching interview, the professional coach will draw on all the teaching material at their disposal to find a set of practical exercises to help their client and to achieve the goals set up at the beginning.
Any educator team knows it: the coach is only a tutor who allows the client to find the solution to his problem himself. It is always much more efficient if a coachee finds (or think they found) a solution to their problems themselves. The main goal of the coach is to hint them in the right direction.
This is why the techniques mobilised in the coaching session are meant as a guide and a set of instruction, not a micromanagement plan!
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