Over the last few decades, the demand for digital marketing skills has grown dramatically. One particular aspect of digital marketing that stands above the rest is Search Engine Optimization. SEO has become a critical tool for content marketers, and its impact and significance in the online world will not fade anytime soon. Many who master SEO digital marketing skills wish to take their talents to a professional level but aren't sure if SEO is an ideal career path.
We're here to shed light on this mystery today as we explore whether or not an SEO career is worth it and what options it opens up for you. If you're a beginner, stick around, as we will also share the best way to learn this skill and help you land your first job.
Why Should You Pursue a Career in SEO?
Did you know that 75% of internet users never scroll past the first page of search results? It's no surprise considering how many results we get from a single query. The Internet is an ever-growing whirlpool of data, so search engines must fulfill every search query with the most relevant and satisfying results. Thus, they analyze each site's features and components to determine the best suited for the searched query. The more relevant a search result is, the higher it'll rank on the page, and the higher it is, the more likely it is to stand out from the competition.
Developers, marketers, and SEO experts are tasked with enhancing a website's potential so it ranks among the top results. Given that every business today needs a successful digital presence, it shouldn't come as a surprise that jobs in SEO can be pretty convenient and promising. Since your skills and duties revolve around the Internet, you can easily work from home while earning a pretty good sum.
This career path has long-term benefits as well. Working on other companies' SEO will enable you to learn trending marketing and content creation strategies, which'll be particularly helpful if you choose to start your own business later. Once you've amassed enough skills and experience, you can start providing your own SEO services to different companies through freelancing platforms or an independent business.
If you think you've got what it takes to learn about the ins and outs of search engines, you can get started today by hiring a private tutor from Superprof. They have highly qualified SEO tutors and experts to show you how to upgrade any website's reach with the top SEO digital marketing skills. Master the browsers with the help of Superprof's SEO tutors.
How Much Can You Make With Jobs in SEO?
As you can see, digital marketing jobs for SEO can be quite rewarding as they run upon a growing industry that can unlock many opportunities for you. But is it financially rewarding?
Well, according to research by Search Engine Journal in 2021, 60% of SEO specialists have been reported to make well above the U.S. median salary every year. It should be noted that an SEO professional's annual salary can vary between $50,000 and $90,000.
Aside from your local residency, the exact value depends on how much experience you hold and what position you're working in. For example, you can expect to make roughly $40,000 - $70,000 every year at an entry-level position, such as an SEO Specialist or Associate. However, if you're working in a leading role, such as an SEO Director or Manager, you can expect to earn around and even beyond the higher end of the spectrum, going up to $115,000 a year. These are one of the few SEO benefits.
What are the Best Jobs in SEO?
As we've mentioned, a handful of skills go into ranking a website on top of the results. Google alone implements over 200 factors in its search algorithm to rank the search results. So, the more skills you learn, the more flexible your career options will be. As you grow to become an SEO expert, you'll be expected to manage more and more aspects of a website.
Let's take a look at some of the most common career paths and jobs in SEO:
| SEO Career Path | Description |
|---|---|
| SEO Specialist | Although this is an entry-level position, it's an essential one nonetheless. As an SEO specialist, you'll have to test and improve a website's SEO potential by checking its content structure and identifying technical casualties. You'll use common SEO techniques such as keyword optimization, link building, and content optimization. |
| SEM Specialist | The parent branch of SEO, Search Engine Marketing, or SEM, involves monetization strategies that rely on one's visibility across search engines. As an SEM specialist, you'll be expected to use PPC advertising and customer relationship management to create marketing plans that improve a website's SEO in both organic and paid results. |
| Content Marketer | You could consider this position if you're not very good with technical or data-oriented tasks. Content is the primary element that drives SEO forward, so as a content marketer or manager, your job will be to research and create new web content to boost your site's SEO while fulfilling your business's marketing goals. |
| This could include blogs, articles, testimonials, and product descriptions. The more relevant and authentic your content is, the more it'll benefit the SEO. | |
| SEO Manager | In particularly large companies, you'll find the leading position of an SEO director or manager. These people are expected to have an in-depth understanding of all aspects of SEO, as they must use that knowledge to guide and supervise the entire SEO team. Though this is a high-level position, if you see yourself as a social person, you can definitely aim for this career. |
Of course, each digital marketing job varies in difficulty and requirements, and you'll only reach the expert level once you gain sufficient knowledge and experience from the basic ones. The industry of SEO elements is rapidly changing, so you can never be fully prepared for a position unless you're constantly learning and taking on new challenges.
That's why you have Superprof and its ever-growing library of private tutors. With over a hundred SEO tutors to choose from, you can start your digital marketing class by learning from the roots of SEO and branch your way through any career path you want. Nobody can teach you the latest marketing trends and strategies like a professional tutor, so sign up for Superprof and learn the secrets behind a successful online presence.
What Other Digital Marketing Skills Should You Learn?
SEO is only one of the many critical features of an outstanding online presence. With technology growing at an unpredictable pace, businesses have learned to incorporate many new skills to connect to their audience successfully. With each new skill becoming a mainstream trend, its demand naturally increases.
So, if you're looking to expand your marketer's profile beyond the depths of SEO responsibilities, here're some top skills you should consider:
Web Development
You can't improve or market your website if you don't have one in the first place, and that's where web development comes in. Whether you prefer coding languages like HTML and CSS or platforms like WordPress, learning how to design a website and create its functionalities is undoubtedly a significant skill in today's tech-heavy industry. It gives you the ability to create a unique voice for any brand, opening the door to an unending number of opportunities.
Copywriting
We've repeatedly mentioned how much users and search engines rely on your site's content. In fact, 82% of customers have reported feeling more confident about trusting a company once they read its custom content. Well, copywriters stand on the frontlines of content creators, as they can craft creative, engaging, and SEO-friendly content at a professional scale. As a copywriter, you'll learn to do deep research on various topics and industries and then use that research to write authentic pieces that guide your users and increase your clients' brand awareness.
Video Marketing
Effective marketing requires making use of as many digital platforms as possible. With YouTube and TikTok being some of the largest platforms today, the power of video marketing cannot be overlooked. This skill teaches you how to create and edit videos that capture and engage viewers instantly so they're more compelled to take action toward your services.
Superprof's library of over 100 digital marketing tutors is more than ready to bring you into the field. They'll teach you each skill step by step until you can see yourself as a pro. So, start your digital marketing class with Superprof.
Upscale Your SEO Skills With Superprof
Jobs in SEO are an excellent choice for those genuinely passionate about working with the Internet and new marketing trends. It's an easy and fulfilling career path, and the benefits go all around.
The best tip we can give you is to always stay on top of how search engines like Google are changing their policies and SERPs ranking system. You may think it's difficult to keep up with such a large company, but you don't have to go around learning from every corner of the Internet. You can rely on the most professional source, your private SEO tutor.
Superprof provides the best of the best SEO duration services and tutors to take you from the basics of the field and keep you updated with everything that's going on. Start your private SEO lessons from Superprof and explore the depths of digital marketing.
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