1st lesson free
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Joiakim
- Rate $36
- Response 1h
$36/h
Contact
1st lesson free
- Google Chrome
- Facebook Ads
Learn and Master your Facebook Ads manager like a pro. I will teach you skills and methods to grow your business rapidly with Instagram and Facebook ads!
- Google Chrome
- Facebook Ads
Lesson location
About Joiakim
I have a Bachelor in Marketing and communication and a certification in Project management; I teach digital marketing and practical hands-on skills on Google Ads, Meta Ads, and TikTok promotion. I run a one-person e-commerce agency as Shopify Partner for over 5 years. Currently employed for a major social media company in Portugal. You will benefit from my expertise and my experience in ads management in e-commerce. I speak English, French, Spanish, and Portuguese.
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About the lesson
- All Levels
- English
All languages in which the lesson is available :
English
Complete lesson to master Facebook and Instagram Ads Lessons can be less or more detailed depending on the number of hours First with an introduction: "Why use Meta Ads?" Basic concepts from digital marketing to master and what to prepare before launching ads. Focus and content of the course will be adapted to your objectives Syllabus: I. Session Introduction Introduction: Why use Meta for social ads? II. Understanding the Meta Ecosystem - Clarifying the project brief: - What is the campaign objective? - Who is the target audience? - What is the budget and duration? - What are the customer touchpoints? - What is Meta? - How does the auction system work? + Setting up campaigns (Business Manager account).- + Testing campaigns: instant testing, learning phase, A/B tests. + Advantages and limitations of Meta campaigns. III. Campaign Objectives and KPIs (15–20 min) A. Key Campaign Objectives - Awareness → Landing Page - Consideration → Landing Page - Conversion - Retention/Fidelity **Personal recommendation: summarize each objective in one clear sentence.** B. Indicators & KPIs - KPI examples: reach, impressions, traffic, watch time, conversion rate. - Metrics examples: number of views, posts, conversions. C. Audience Targeting - Demographics: age, socio-professional category, geography. - Interests, affinities, keywords. - User perspective: how would they perceive the ad? D. Placement Strategy - Where and how to place ads within Meta’s ecosystem. E. Budget Allocation - Defining budget strategy and constraints. IV. Creative & Campaign Structure (15 min) - Overview of campaign structures. - What can be adjusted at each level: - Ad formats - Messaging - Budget Strategy, Content & Engagement I. Introduction (6 min) - Welcome and mindset check. - Quick recap of Session 1 key takeaways. - Presentation of the day’s program. II. Objectives and Strategy (15 min) - Define campaign objectives using SMART criteria. - Identify the target audience with detailed personas. III. Content & Planning (20 min) - Brainstorm key messages and content ideas (use Ads Spy for inspiration). - Content formats: - Infographics (LinkedIn) - Shorts / Reels / snackable vertical content - Stories (Facebook, Instagram) - Build a content calendar (Trello, Asana, or Excel). IV. Platforms & Tools (15 min) - Review Facebook Ads Manager campaign setup (step by step). - Present social media management tools (Hootsuite, Buffer, Sprout Social). V. Engagement & Analysis (10 min) - Campaign setup walkthrough: dashboard, KPIs, troubleshooting rejected ads. - Engagement strategies: - Responding to comments/messages. - Polls, quizzes, giveaways, and events. - Using Facebook Live and Groups. - Collaborations with influencers. - Managing engagement (manual vs. automated strategies) VI. Performance Tracking (10 min) Key KPIs: engagement rate, reach, clicks, conversions. How to use platform analytics to refine strategy. VII. Conclusion & Next Steps (5 min) Recap of main points. Q&A. Ad examples: Meta Ads Library Free tools: Instagram Engagement Calculator (HypeAuditor) Reachmaker Calculator
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Rates
Rate
- $36
Pack rates
- 5h: $180
- 10h: $360
online
- $36/h
free lessons
This first lesson offered with Joiakim will allow you to get to know each other and clearly specify your needs for your next lessons.
- 1hr
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