1st lesson free
Ipalibo's profile and their contact details have been verified by our experts
Ipalibo
- Rate $100
- Response 24h
-
Students1
Number of students Ipalibo has taught since their arrival at Superprof
Number of students Ipalibo has taught since their arrival at Superprof
$100/h
Contact
1st lesson free
- Business
- Marketing
- Corporate strategy
- Management and Organization
- Digital Marketing
Award-winning senior marketing manager at General Mills with over 10 years of experience building global brands and campaigns
- Business
- Marketing
- Corporate strategy
- Management and Organization
- Digital Marketing
Lesson location
About Ipalibo
Working across the meals and baking solutions at General Mills, Ipalibo is responsible for leading brand and communications strategy for Pillsbury, Annie’s, Progresso, Old El Paso, and Betty Crocker – representing $4+ billion in annual revenue. In his role, Ipalibo guides the development of foundational brand strategies, identification of brands’ key issues, largest opportunities, and go-to-market strategies. Further, he leads the team that executes the marketing plans and $31M budget for Old El Paso and Betty Crocker.
Prior to joining General Mills, Ipalibo started his career at Colle McVoy, where he got exposure to industries as diverse as CPG, financial services, healthcare, and agriculture. He eventually became a global strategy lead at Carat, where he led global strategy for clients, including Coca-Cola, Xbox, Smirnoff, Captain Morgan, and Beiersdorf. During his time at Carat, he led the development and execution of Smirnoff's multi-national International Women's Day campaign. The campaign won recognition from 15 industry awards, including the Webby Awards, Shorty Awards, and Digiday Awards.
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About the lesson
- All Levels
- English
All languages in which the lesson is available :
English
Learn how to build a business strategy, brand positioning, and go-to-market approach. Learn how to conduct competitive and consumer research and translate your findings into actionable insights that inform your plans. All lessons are based on real-world experience building global brands and campaigns for brands such as Pillsbury, Smirnoff, and Xbox.
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Rates
Rate
- $100
Pack rates
- 5h: $500
- 10h: $1000
online
- $100/h
free lessons
This first lesson offered with Ipalibo will allow you to get to know each other and clearly specify your needs for your next lessons.
- 1hr
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