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  • Hourly rate $30
  • Response Time 24h
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Basic and Advanced Marketing Strategies for Recording Artists in Popular Commercial Music

About the lesson

My involvement with several recording artists (bands and solo performers) has benefited them in many ways. My background in marketing and business is applied to assisting those pursuing (or investigating the possibility of) a career in popular music as a recording/performing act.

In 2011, I booked a young singer-songwriter on The Ellen DeGeneres Show. Another of my young proteges is currently on the verge of a major breakthrough in Nashville. My experience includes advancing the careers of select singer-songwriters and bands and assisting them with planning their career moves, connecting them with influential people, introducing them to the best local/regional venues (for gigs), helping them map out short-term and long-term goals, and educating them on what the recording industry executives look for and require from artists seeking recording and management contracts.

My direct, no-nonsense approach is results-driven. That means I provide simple, step-by-step goals and checklists for the artists to consider. We will dialogue and weigh the various paths and tailor a game plan/strategy that works for the unique individual that is each artist.

I specialize in talent scouting of young singers, but can aid anyone striving to make a serious run at a career as a recording artist in Popular Music today. There are specific accomplishments the music executives demand, and I can help outline what you need to do before anyone in he industry will take you seriously. I also can help protect you from being duped by the phonies who want to take your money without actually helping you.

This is a passion of mine. I like helping those who work hard to pursue their sincere ambitions. I admire musicians and feel I can play a vital role in helping to identify your strengths, weaknesses and potential as a recording artist or song writer. We work in unison to advance your career much more rapidly than those who try to carve out a niche on their own, without proper mentoring. My goal is to help you move forward faster. Time is not on our side, as the industry prefers to invest in younger artists.


  • Marketing


  • English


  • Junior
  • College / University
  • Adult Education

About Robert

I have been helping to coach, mentor and promote singers and bands for over 15 years. Some of those I have worked with are doing very well in their careers. One of my young singer-songwriters appeared and performed on Ellen in 2011, and in 2014 performed three songs on 'Dancing With the Stars'. The Modern Country singer-songwriter I worked closely with for the past two years, is on the verge of a significant breakthrough after moving o Nashville in 2016.

Locally, I am involved as a coach/mentor with the best annual singer-songwriter competition at my favorite venue. The contest is patterned after American Idol, and in the past two seasons, the singers I hand-selected to coach both emerged as the champions. The 2015 winner just signed a contract to become a key member of a new A Capella recording act in Los Angeles. She also performed on NBC's The Voice last season.

I am confident in my abilities to assist not only with marketing and business strategy, but with song selection, fine-tuning the elements of your act, branding, bookings, and promotions. The confidence comes from many results already realized on behalf of my artists.



  • 5h: $128
  • 10h: $240


  • + $$10


  • $20/h


Rates vary as listed, based upon travel required. Packaged hours are discounted as shown.

Additional terms can be discussed in person, should you want to retain my services as a Publicist, Manager, or other ongoing role.

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