Macarena

4.9 (6 reviews)

Rate $14
Response 13h
Students
Number of students Macarena has taught since their arrival at Superprof
38
Number of students Macarena has taught since their arrival at Superprof

4.9 (6 reviews)

$14/h

Instagram
WhatsApp
ChatGPT
Twitter

Consulting services to improve digital campaigns, advertising, copywriting, prompts, AI in marketing, and everything about digital communication

Instagram
WhatsApp
ChatGPT
Twitter

Lesson location

- online

Super Tutor

Macarena is one of our best Instagram tutors. They have a high-quality profile, verified qualifications, a quick response time, and great reviews from students!

About Macarena

I'm a consultant and performance marketing specialist with over six years of experience leading digital campaigns for high-profile brands such as Mercado Libre, Mercado Pago, Carolina Herrera, Jean Paul Gaultier, and Legal Credit Solutions, among others. I've coordinated remote teams across Latin America, managing multimillion-dollar budgets and implementing comprehensive strategies that combine creativity, automation, data, and tangible results. I work with platforms like Meta Ads, Google Ads, TikTok Ads, DV360, Campaign Manager, and CRMs such as GoHighLevel, integrating tools like Notion, ClickUp, Looker Studio, Zapier, and ManyChat to enhance campaigns with technology and artificial intelligence. I'm passionate about teaching and sharing my knowledge. That's why I offer workshops and consulting services where I combine technical expertise with a human touch: I teach how to write compelling copy, create scalable prompts, interpret data like a treasure map, and build digital campaigns that not only work but truly stand out. I'm trilingual (Spanish, English, and Portuguese), a natural strategist, a data nerd, and a fan of ideas that sell without being overly hyped. My focus is clear: helping teams, freelancers, agencies, and brands do better digital marketing—in a smarter, more human, and more sustainable way.

About the lesson

General Objective: To provide practical and strategic tools to improve digital campaigns, copywriting, the use of AI applied to marketing, and high-performance digital communication techniques. Module 1: Fundamentals of Digital Advertising Strategy Topics: How to think about a campaign from the insight, not the format. The real conversion funnel and how to adapt it to your business/client. Segmentation: beyond interests, how to understand intentions. Practical cases: examples with Meta Ads, TikTok, and Google Ads. Activity: Choose a product and create a multichannel campaign strategy. Module 2: Copywriting for Conversions Topics: Emotional vs. rational copywriting: when to use each approach. Hooks that sell: AIDA structure + neuromarketing principles. How to write for Meta Ads without getting your ad rejected. Anatomy of good copy for WhatsApp, landing pages, or Ads. Exercise: Write three versions of the same ad with different approaches (urgency, authority, emotional appeal). Module 3: AI in Marketing and Creative Automation Topics: How to use ChatGPT or Gemini for brainstorming, copy, and prompts. Which prompts work best depending on the channel (social ads, email, landing page, etc.). Automation with Zapier + CRM (GoHighLevel) + ManyChat. Activity: Create an AI prompt that generates a complete campaign: copy + visual idea + naming + caption. Module 4: Data-Driven Optimization Topics: How to read data like a pro (Looker Studio, CRM, Supermetrics). Which metrics matter and when: CPL, ROAS, CVR, CTR, CAC, etc. How to test (without getting burned) creatives with A/B and incremental testing. Which reports to show the client and how to do it effectively. Activity: Analyze a real dashboard and propose optimizations. Module 5: Strategic Digital Communication Topics: How to adapt to different tones depending on the brand, channel, and audience. How to build authority by being clear and direct. Common mistakes when communicating on social media and how to avoid them. How to use digital tools for branding (even if the goal is performance).

Recommendations

Recommendations come from relatives, friends and acquaintances of the teacher

M

Macarena

Super recomendable!
Read more

M
Macarena
Super recomendable!
T

Tomas

hola, macarena en realiad te queria contratar para tema de datos y marketing
Read more

T
Tomas
hola, macarena en realiad te queria contratar para tema de datos y marketing
Sonia

Recomiendo a Macarena, principalmente por su paciencia. Muy profesional y dulce en su trato
La recomiendo 100%
Read more

S
Sonia
Recomiendo a Macarena, principalmente por su paciencia. Muy profesional y dulce en su trato
La recomiendo 100%
M

Macarena

Conocí a Maca en el mundo del marketing digital, y la verdad es que desde el primer día me sorprendió su manera de explicar todo de forma tan clara y sencilla. Es de esas profes que te hacen sentir que realmente podés aprender, aunque el tema sea complicado. Siempre tiene paciencia y adapta cada clase según lo que necesitás, lo cual hace que el ambiente sea súper ameno y cómodo para preguntar sin miedo.

Una vez en una clase, un grupo estaba medio trabado con una herramienta nueva y se notaba la frustración. Maca se tomó el tiempo de ir paso a paso, con toda la calma del mundo, hasta que cada uno logró dominar el tema. Eso realmente te hace sentir que estás acompañado y que, si algo no sale, ella está ahí para ayudarte.

Recomiendo a Maca en Superprof sin dudarlo porque además de ser una capa en su tema, es una persona cercana y muy comprometida con el aprendizaje de los demás.
Read more

M
Macarena
Conocí a Maca en el mundo del marketing digital, y la verdad es que desde el primer día me sorprendió su manera de explicar todo de forma tan clara y sencilla. Es de esas profes que te hacen sentir que realmente podés aprender, aunque el tema sea complicado. Siempre tiene paciencia y adapta cada clase según lo que necesitás, lo cual hace que el ambiente sea súper ameno y cómodo para preguntar sin miedo.

Una vez en una clase, un grupo estaba medio trabado con una herramienta nueva y se notaba la frustración. Maca se tomó el tiempo de ir paso a paso, con toda la calma del mundo, hasta que cada uno logró dominar el tema. Eso realmente te hace sentir que estás acompañado y que, si algo no sale, ella está ahí para ayudarte.

Recomiendo a Maca en Superprof sin dudarlo porque además de ser una capa en su tema, es una persona cercana y muy comprometida con el aprendizaje de los demás.
S

Sonia adriana

que tal , macarena es muy comprometida para enseñar e insistente para hacernos aprender muy recomendable!!!
Read more

S
Sonia adriana
que tal , macarena es muy comprometida para enseñar e insistente para hacernos aprender muy recomendable!!!
Roxi

Hermosa persona y una gran profesora, con una super paciencia! La super recomiendo!!
Read more

R
Roxi
Hermosa persona y una gran profesora, con una super paciencia! La super recomiendo!!
View more recommendations

Rates

Rate

Pack rates

5h: $70
10h: $140

online

$14/h

Consulting services to improve digital campaigns, advertising, copywriting, prompts, AI in marketing, and everything about digital communication

Lesson location

Super Tutor

About Macarena

About the lesson

Recommendations

Rates

Rate

Pack rates

online

Other tutors in Instagram

Rish

Will

Thurayya

Sahib

Fortunate

Yani

Grace

Lovitz

Sinai

Shy

Joiakim

Sabrine

Jasmine

Shawnai

Samuel

Cici

Samar

Santiago

Diiamond

Jittin

Consulting services to improve digital campaigns, advertising, copywriting, prompts, AI in marketing, and everything about digital communication

Lesson location

Super Tutor

About Macarena

About the lesson

Recommendations

Rates

Rate

Pack rates

online

Other tutors in Instagram

Rish

Will

Thurayya

Sahib

Fortunate

Yani

Grace

Lovitz

Sinai

Shy

Joiakim

Sabrine

Jasmine

Shawnai

Samuel

Cici

Samar

Santiago

Diiamond

Jittin

Share

Verified degree

levels

All languages in which the lesson is available

Review

Évaluations

Recommendations

free lessons

Report this posting