I am fully aware of the significant importance of research in tertiary education. I publish regularly in scholarly peer reviewed journals and encourage my students and academic colleagues to join me through joint publications. Together, we have published more than twelve papers during the last 2/3 years.
To get my students involved in research, I give research based assignments in various forms such as critical reviews of scholarly refereed papers, application of research findings to marketing and management problems, writing literature reviews, conducting surveys, focus group interviews, observations etc. In addition to lecture notes, I provide relevant scholarly papers to stimulate students to read, understand and interpret such papers. I also encourage my students to make it a point to visit hypermarkets and other places and observe the several aspects of marketing in action. Other research activities I normally request my students to undertake are to check adverts and brands for target marketing and positioning strategies, identify celebrities chosen by various companies and get then to reflect on the “why”, etc.
I started teaching back in 1969. After a successful career as a Chemical Engineer, I joined academia in 1993 and to date I am still in academia after having spent great times in countries such as India, France, Morocco, Kazakhstan, Mauritius, Malaysia. Madagascar etc. as a Professor of Marketing and Management.
Ph.D. University of Mauritius, 2000.
M.B.A. University of Mauritius, Mauritius, General, 1993.
B.Sc. University of Mumbai, Mumbai, India, Chemical Engineering, 1980.
FHEA (Fellow of the Higher Education Academy), 2018, England and Wales.
Certified Professional Engineer, 1983, Mauritius.
Mauritian Management Association, 2004
Council of Registered Professional Engineers of Mauritius, 1983
Recognised Teacher and Research Project Advisor, University of Roehampton/ Laureate (June, 2015 - March, 2019),
Professor of Marketing, Asia Pacific Institute of Management (July, 2014 - January, 2016), New Delhi, India.
Dissertation Advisor and Consultancy Project Advisor, University of Liverpool/Laureate (June, 2010 - Present),
Online Instructor, The University of Liverpool Management School/ Laureate Online Education (2009 - Present), Virtual,
Professor of Marketing and Management, KIMEP/Bang College of Business (2007 - 2009), Almaty, Kazakhstan.
Associate Professor, University of Mauritius (December, 1993 - July, 2007), Unknown, Mauritius.
Managing Director, Pink Catering Ltd (2013 - Present), Mauritius, Unknown.
Production and Marketing Manager, Eclair Batteries Ltd (June, 1987 - June, 1993), Port Louis, Mauritius.
General Manager, CMHP Ltee (June, 1980 - May, 1987), Port Louis, Mauritius.
2016: University of Roehampton/Laureate, To act as subject expert and to reengineer the post graduate module
entitled Understanding the Challenges of Public Administration, I was invited to act as subject expert and to reengineer
the module entitled Understanding the Challenges of Public Administration that forms part of an Online MSc in Public
Administration and Management at the University of Roehampton/Laureate Online. The assignment was completed to
the satisfaction of UoR/Laureate
2015: University of Liverpool/Laureate, Develop a Self Study Skills Unit ' How to read and Academic Paper', A full self
study skill unit made of of seven chapters was developed and implemented in the Center for Student Success.
Paid Service Experience
2016: University of Roehampton/Laureate, In 2016, I was contracted as a subject expert by the University of
Roehampton/Laureate to reengineer the module Understanding the Challenges of Public Administration of their
master’s degree in Public Administration (MPA).
2015: University of Liverpool/Laureate, Developing a self study skills module entitled How to Read an Academic Paper
Courses from the Teaching Schedule: Business Leadership, Consultancy Project, Consultancy Project, Innovation
and Change, MBA Dissertation, MSc Dissertation, Market Perspectives
Courses taught, but not in the Schedule:
Marketing of Services, Marketing Research, Advanced Marketing Research, Integrated Marketing Communications,
Product Brand Management, International Marketing, Global Marketing, Understanding the Challenges of Public
Administration, Business leadership, Innovation and Change, Marketing Perspectives, etc. Entrepreneuship and
Marketing, Sustainability Marketing
Assurance of Learning - Teaching
2018 - Guest Facilitator - AuthorAID Online Course Toolkit Programme.
Doctoral Exam Preparation/Grading
2019 - 'The Impact of Leadership on Employee Creativity and Organisational Innovation: A case study on Boehringer
Ingelheim's Middle East Turkey and Africa organization. '
Course (New) - Creation/Delivery: Online
2017 - AuthorAID Research Communication Online Course.
2017 - AuthorAID MOOC #4, Summer 2017 (Proposal Writing and Research Writing).
2016 - AuthorAID Research Writing online course.
2016 - AuthorAID Online Course in Research Writing.
Other Teaching Activities
2019 - Research Writing in the Social Sciences (2019).
2018 - Guest Facilitator: Research Writing in the Sciences, 2018.
Intellectual Contributions Grid
Category BDS AIS TLS Total
Articles in Refereed Journals 13 13
Articles-in-Progress (All) 1 1
Publications in Refereed Conference Proceedings 1 1
Publications of Non-refereed or Invited Papers 1 1
Books, Monographs, Compilations, Manuals, Supplements, Chapters, Cases, Readings 3 3
Presentations of Refereed Papers 1 1
Applied or Integrative/application Scholarship
Bissessar, C., Black, D., & Boolaky, M. (2019). An Analysis of Intercultural Students' Self-Determination in Graduate
Online Programmes: Implications for Praxis. European Journal of Open Distance and E-learning, 22 (1), 36-52.
Boolaky, M. (2019). Sustainable Marketing – A Path to Follow. International Journal of Environment.
Ayotunde, M., Boolaky, M., & Gungaphul, M. (2017). How do Brands compare from the perspectives of the CBBE
model: A Comparative study of a Local and International Brand in Nigeria. Journal of Research in Marketing, 7 (3),
566-579, doi: 10.17722/jorm.v7i3.189.
Emah, P., Boolaky, M., & Gungaphul, M. (2017). 'Third Party Logistics Outsourcing: An Exploratory Study of the Oil
and Gas Industry in Nigeria. Sage Open Journal Publications, 1-19, doi: DOI: 10.1177/21582(concealed information)6.
Bosson, E., Boolaky, M., & Gungaphul, M. (2016). 'The Influence of National Culture on Marketing Strategies in Africa'.
Journal of Business Administration Research, 5 (2), 83-100, doi: 10.5430/jbar.v5n2p83.
Mashingaidze, E., Boolaky, M., & Bushan, Mokshda. (2015). 'Socio-Economic And Integration Benefits In Sadc: A
Cross-National Analysis In Zimbabwe'. Journal of Contemporary Management Research, 9 (1), 1-25.
Abuamer, E., & Boolaky, M. (2015). Consumer Behaviour towards Green Building: A study in ABU DHABI'.
International Journal of Business Administration, 6 (3), 72-85, doi: 10.5430/ijba.v6n3p72.
Akaba, M., Black, D., Boolaky, M., & Haldar, P. (2015). Child Television Advertising: The Perception, Attitude and
Observations of Ghanaian Parents. ELK Asia Pacific Journal of Marketing, 6 (2), 1-27, doi:
Andjelkovic, O., & Boolaky, M. (2015). Organizational Learning: A Case Study of an International Non-profit
Organization. International Journal of Business Administration, 6 (2), 124-137, doi: 10.5430/ijba.v6n2p124.
Technical Support Manager in KAPCI Coatings,, N. G., & University of Liverpool, M. B. (2015). 'Impact of technical
support on customer satisfaction: Case of automotive paints'. Sage Open Journal Publications, 5 (4), 1-19, doi:
Boolaky, M., & Sunkavalli, Surya P. (2014). AN ACADEMIC REVIEW OF THE FIRST TWO VOLUMES OF THE
INTERNATIONAL JOURNAL OF ENVIRONMENT (IJE). International Journal of Environment, 3 (2), 345 - 353, doi:
Boolaky, M., Condon, C., Shioulochun, N., & Goyal, S. (2014). How is Corporate Social Responsibility (CSR)
understood and viewed by Customers? Asia-Pacific Marketing Review, 3 (2), 155-170.
Unruh, J., Adewusi, A., & Boolaky, M. (2014). 'Gender Issues in Entrepreneurship: The case of entrepreneurs in
Nigeria. International Journal of Business and Globalisation, 13 (1)., doi: 10.1504/IJBG.2(concealed information)
Teaching and Learning Scholarship
Bissessar, C., Black, D., & Boolaky, M. (2019). An analysis of intercultural students' self-determination in graduate
online programmes: Implications for praxis. PCF9 (9th Pan Commonwealth Forum on Open Learning).
Applied or Integrative/application Scholarship
Black, D., Bissessar, C., & Boolaky, M. (2019). Online Education as an Opportunity Equalizer: The Changing Canvas of
Online Education. Review of Higher Education, The., doi: 10.1007/s1(concealed information)
Black, D., Bissessar, C., & Boolaky, M. (in press, 2019). Let Their Voices be Heard! The Needs of Online Graduate
Students for Successful Communities of Inquiry. Sage Open Journal Publications.
Books, Monographs, Compilations, Manuals
Boolaky, M., Gokhool, D., & Gungaphul, M. (2016). Introduction to Marketing. Mauritius: University of Mauritius Center
Boolaky, M., Gokhool, D., & Gungaphul, M. (2016). Introduction to Marketing. Mauritius: University of Mauritius Center
for Lifelong Learning.
Boolaky, M., & Gokhool, D. (2016). Organisation Behaviour. Mauritius: University of Mauritius Center for Lifelong
Boolaky, M. (2016). Organisation and Management. Mauritius: University of Mauritius Center for Lifelong Learning.
Presentations of Refereed Papers
Bissessar, C., Black, D., & Boolaky, M. (2019, September). An analysis of intercultural students' self-determination in
graduate online programmes: Implications for praxis. PCF9 (9th Pan Commonwealth Forum on Open Learning),
Papers Under Review
Black, D., Bissessar, C., & Boolaky, M. (2019). "Communities of Inquiry and University of Liverpool Student Perceptions
of Their Online Learning Experience," Initial submission to Journal of Higher Education.
2018: Boolaky, M., 'Time Management: Useful Tips'.
2018: Seilova, Z., Gungaphul, M., & Boolaky, M., 'An exploratory study of factors that promote and hinder development
of small and medium sized enterprises in Kazakhstan'.
I'm happy to recommend Dr. Mehraz Boolaky. He is a regular volunteer facilitator on our online courses in research writing, and is also a volunteer mentor for us at www.authoraid.info. He is an experienced online teacher and is always willing to help and provide helpful advice to students and early career researchers, whether that be in written advice or video discussion. I'm also lucky to have met him in person and can vouch for his trustworthiness and good humour.
I met Dr. Mehraz Boolaky during my Master of Public Administration studies at the University of Roehampton. Professor Boolaky was teaching the Research Methods that I attended from November 2016 until January 2017. During the three-months module, I was quite impressed with Professor Boolaky's dedication to bringing out the students' full potential.
Professor Mehraz provided the opportunity to discuss relevant concepts and literature to underpin our learning process. He was perceived by students as strict but fair. Mehraz is a committed teacher, always available to students for constructive consultations. With his teaching methods and strategy, Professor Boolaky succeeds to facilitate the education process very well, whereby the students are provided with the learning conditions in which they are able to achieve the best results.
I remember having personal issues during the module and, and as a result, having significant troubles in defining my Master Research Project general framework. Most particularly refining the research question and related sub-questions. I kept it too broad all the time and could not find relevant literature to this regard. Professor Boolaky insisted that I put in all my efforts until I focused on the research question. Finally, this support resulted in a Master Research Project graded with Merit.
For all said reasons, I would recommend Mehraz to other students so that you all can accomplish your educational and professional goals.
I know Mehraz as my research advisor when I studied at the University of Liverpool.
When I first called him Dr/Mr. Boolaky, he politely requested that I call him just Mehraz. So, in later messages and letters, I called him “Mehraz”.
Mehraz always supported me through all stages of work. At the same time, he allowed me to take independent decisions about the research, which left me free to act in all phases of my project, from the collection of bibliographic data to the final report. However, at the each stage he analyzed the methodology and the results, corrected errors, and recommended the right path through my analysis.
So, Mehraz was an ideal guide for me.
Dr Mehraz Boolaky
I feel privileged to write a few words on Dr Mehraz Boolaky, whom I have known in various capacities during my professional life and career.
As Assistant Registrar at the University of Mauritius, I had several interaction opportunities with him at high level committees. He has always displayed high level of academic integrity, student –centric disposition, strategic thinking and a holistic approach to academic and student affairs. His primary concerns with student welfare – academic and non-academic—underpinned his entire academic approach.
I also had the chance to interact with him in my capacity as Director, Centre for Life Long Learning and Professional Development, University of Mauritius. As a module developer for both undergraduate and post graduate programmes, Dr Boolaky always went that extra mile to produce high quality academic materials. As a tutor for both undergraduate and post graduate students, he excelled by his passion in ensuring that students` interests receive priority in any endeavour. As a dissertation supervisor at both undergraduate and post graduate level, Dr Boolaky spared no effort at making himself available to each and every student under his supervision. He guided them at every step in the process and ensured high quality outcomes in terms of products, student growth and development.
Dr Boolaky is a proactive academic with very good negotiating skills at striking strategic partnership with stakeholders at national and international level. He was instrumental in the University of Mauritius –European Union funding for a Masters Program in Port and Shipping Administration.
I am very pleased to recommend him for any academic endeavour.
Centre for Professional Development and Life Long Learning
University of Mauritius.
Mehraz provided excellent support during my MBA dissertation at the University of Liverpool. With his help, I was able to produce a strong dissertation document, which was later used to write a business article. He also guided me during the editing of this business article which is currently published.
I am pleased to write a letter of recommendation for Dr. Mehraz Boolaky who I recommend to the other Superprof members. I came to know Dr. Boolaky in 2013 when he was my Dissertation Advisor for my master’s degree, MSc in International Management at the University of Liverpool.
I had the pleasure of benefiting from the advice and guidance of Dr. Boolaky who was not only an exceptional professor and expert in enabling me to understand the requirements of the dissertation at the master’s level but Dr. Boolaky was also inspirational in encouraging me to continue working on the dissertation to write a condensed version thereof for further publication in a recognized journal.
Given the virtual learning environment of the Laureate Online Education, Dr. Boolaky’s positive personality and integrity were instrumental in establishing a rapport of trust that gave rise to a successful outcome of the dissertation in an extraordinarily human and kind approach.
Dr. Boolaky’s professionalism and dedication to the realm of education also provided intellectual stimulation by motivating me to further my education and embark in the Ph.D. journey.
I recommend Dr. Boolaky to you without reservation. Superprof would highly benefit from the professionalism, expertise, and humanism of Dr. Boolaky.
Snr. External Relations Associate
I have had Dr. Mehraz as my dissertation advisor. He is passionate about teaching and his encouragement always motivated me to do my best. His teaching style is to allow students to see their mistakes and at the same time be independent. I strongly recommend him to any student who wants to excel.
Merhaz once supervised me in my post graduate dissertation. We jointly published research work in an international academic journal. He is a very meticulous person, analytical and given to details. He has passion for intellectual excellence, and is gifted in uncovering great puzzles. I strongly recommend him for any academic activity.
Professor Mehraz is a eminent teacher and trainer. He is keen in his work and takes up immense pain to promote the students to the expected level. He is also dedicated to the task put upon him and he take almost care of students community. So I recommend him for the post of tutor.
As a graduate student who has done his thesis under Prof. Mehraz, I would like to endorse Prof. Mehraz to the highest level. It was only under him and his guidance I was able to complete one of my best accomplishments in life. The thesis paper completed in 2014 was transformed from an academic task to much wider innovative experience. I was able under his guidance to make my work experience and professional ambitions part of the thesis journey. I really would like to convey my highest respect and admiration to Prof. Mehraz and I'm grateful to him to all the support he had given me in my academic journey.
|at his home||at your home||By webcam|
|1 hour||Not available||Not available||$30|
|5 hours||Not available||Not available||$150|
|10 hours||Not available||Not available||$300|