I approach each lesson in a customized and personalized manner. If you're a beginner, we'll start with the basics so you can prepare for a career in digital marketing. If you're new to the field, I'll give you the necessary tips and guidelines to ensure greater success.
I'm a marketing professional with 20+ years of experience in several business environments, including profit and nonprofit. My expertise includes branding, communication, writing and digital tools. I have a BA and MA in Communication. I will share the top tips and guidelines to achieve success in the digital marketing field.
January 2018 - Present ● Seachange Branding ● Brand & Content Strategist (Freelance)
Help companies in local and remote business environments identify their unique value proposition to compete in the marketplace. Expertise in Brand Management, Content Strategy, Digital Tools and Customer Engagement.
Clarify brand positioning; uncover unique selling point of product or service to differentiate from the competition.
Develop a messaging framework and craft key messages to bring positioning to life.
Define thought leadership voice; align with competitor gaps and customer pain points.
Devise a content strategy to share thought leadership; utilize a content calendar to coordinate goals, messaging, timing and communication channels.
Determine where customers are in the Buyers Journey; leverage content strategy to move customers through the sales funnel: attract, close, convert and delight.
September 2015 - December 2017 ● Brooks Rehabilitation ● Director of Marketing & Communication
Designed and initiated digital strategies to elevate regional branding and foster referral development; supervised a team of ten onsite and remote staff.
Crafted content strategy for blog and news sites based on strategic themes and national health awareness months. Developed corresponding annual editorial calendar to grow brand awareness and establish thought leadership.
Launched a Master Brand Strategy across the enterprise and seven divisions. Initiated a marketing ambassador program and internal communication plan to foster engagement and compliance with local and regional offices.
Oversaw social media across six platforms; wrote monthly performance reports for executive and divisional leaders tracking growth and engagement trends.
Conducted quarterly print and digital ad campaigns; first-time endeavor delivered 14 viable leads, 900,000 impressions and a 3500+ CTR for orthopedic services.
April 2001 - September 2014 ● The University of North Carolina at Greensboro ● Director of Marketing
Led branding and marketing across 15 print and digital channels to increase student enrollment and support fundraising goals. Experienced working remotely and in a flexible office environment.
Spearheaded the Integrated Marketing & Strategic Communication (IMSC) initiative over a three year span to unify brand identity for the university and seven schools.
Formulated the IMSC communication strategy including positioning, key messages, vision statement, elevator speech and personality descriptors. Established Brand Standard Guidelines, which garnered an industry award.
Directed digital ad campaigns utilizing email, mobile, video and social media to support lead generation; achieved 3% growth in the following enrollment cycle.
Developed and launched the university’s first integrated campaign across Facebook, Twitter, YouTube and Pinterest; increased overall social engagement 5%.
January 1999 - December 2000 ● Lackawanna Leather ● Director of Marketing
Conceptualized and executed sales and marketing strategies to elevate brand awareness.
Piloted Nature’s Gift, a company branded signature program for home furnishing accessories in a dedicated retail floor space; exceeded sales projections 60%.
Crafted brand identity and marketing collateral for Leather Wipes, a cleaning system for retailers; surpassed sales projections within six months of retail placement.
M.A. Communication (Specialized in Organizational and Intercultural Communication)
The University of North Carolina at Greensboro - Greensboro, N.C.
B.A. Mass Communication
Elon University - Elon, N.C.
|at her home||at your home||By webcam|
|1 hour||Not available||Not available||$25|