Mehraz Boolaky: Teaching and Research Statement.
My goals in teaching are not simply to lecture the course notes from for example Power Points but also to ensure that students learn theoretical concepts and be engaged in active learning. I take maximum care to ensure that students follow a holistic approach to imparting contexts, global and multicultural perspectives, interpersonal skills and social responsibilities. I fully acknowledge that students are individuals, with different personalities, skills, attitudes, backgrounds and learning styles. My role as a teacher and facilitator is to
1. Provide timely feedback on student’s work taking care to point out strengths and weaknesses
2. engage students actively by posing challenging problems and creating an atmosphere of exploration and sense making
3. be a mentor and serve as a role model for building capabilities of students and grooming them to be and act as professionals,
4. assist student understanding and application of marketing and management concept to real life situations and
5. develop and enhance the logical and critical thinking as well as problem solving skills necessary for them to shoulder the responsibilities associated with their jobs
To achieve my objectives to effectively teach marketing and management courses in various countries, I make it a point to devote lots of my time outside the office to be conversant with domestic brands, prices, promotion, distribution, places, events, etc so as to catch students’ attention on what is familiar to them rather than using textbook examples etc. These initiatives enable me to provide more relevant and up to date examples to underscore classroom presentations. Further my extensive years of successful practical experience in marketing and management as well as my academic achievement (having been among the five best throughout my educational career) enhance my teaching skills and dictate to me what to instill in students to be among the best.
I have excellent mastery of theoretical concepts and techniques of courses I teach in addition to having put these into practice in real life situations – this helps me to contextualize and exemplify my lectures to facilitate learning. My discussion and explanation of theories are always backed by involving students to share their own experience and observations as well as getting them to analyze written and video case studies. I always update and use the latest concepts and techniques in class (I do not normally use old lecture notes except when they are really needed) and this automatically leads me to engage in research through its various forms, observations, discussions, surveys, and secondary sources. I try to use as far as possible students’ personal experience and ideas as a springboard to build and enhance their conceptual understanding. I use multiple criteria for evaluating students and thus assessment is normally based on case study analyses (written and oral), various research based projects, and activities and at least two individual closed book exams with open ended questions. I try to create challenging and significantly friendly learning environment where students feel at ease and relaxed so that each of them whether in a large or small batch can learn and apply what has been learnt.
I treat all my students as responsible adults and friends. Wherever I feel there are weaknesses or anything that calls for my intervention or recommendation, I make it a point to call the students to my office and hold frank discussions with them. I believe in and practice tight loose controls. I have consistently received high scores in student evaluation and I use constructive comments made to adjust my teaching and to become even more effective in all areas of instruction.
I am fully aware of the significant importance of research in tertiary education. I publish regularly in scholarly peer reviewed journals and encourage my students and academic colleagues to join me through joint publications. Together, we have published more than twelve papers during the last 2/3 years.
To get my students involved in research, I give research based assignments in various forms such as critical reviews of scholarly refereed papers, application of research findings to marketing and management problems, writing literature reviews, conducting surveys, focus group interviews, observations etc. In addition to lecture notes, I provide relevant scholarly papers to stimulate students to read, understand and interpret such papers. I also encourage my students to make it a point to visit hypermarkets and other places and observe the several aspects of marketing in action. Other research activities I normally request my students to undertake are to check adverts and brands for target marketing and positioning strategies, identify celebrities chosen by various companies and get then to reflect on the “why”, etc.
Among my most recent publications include a co-authored chapter ‘Mauritius: Towards a knowledge hub and society’ in an edited book on “Knowledge Management in Developing Economies: A Cross Cultural and Institutional Approach published in 2007 by Edward Elgar Publications, UK.; a co authored paper entitled “A study of the importance of Marketing in Small and Medium Sized Enterprises in Mauritius”, which paper received best paper Award by Emerald publications in the International CAMOT conference held in Beijing during 21-23 October 2008; a joint paper entitled "Entrepreneurship and Marketing: An exploratory study in Mauritius " published in the Journal of Chinese Entrepreneurship.
I am supervising my PhD student who is finalizing her doctoral thesis for submission at the University of Technology in Mauritius soon.
My future research goal is to complete a textbook on Marketing and Entrepreneurship that I started some time back. I have a working draft and I will need to supplement this by carrying out research on latest concepts, techniques and applications in the marketing and entrepreneurship area. Second, I plan to extend my specialization in the Strategic Management and Marketing area to the development of new theories that are associated with consumer behavior and e- marketing. Finally, I will continue my research on entrepreneurship, knowledge management and innovation. I will also pay attention relevant areas where funding and consultancy opportunities are available.
Please find a list of my most recent publications below:
1. Zamzagul S., Gungaphul, M. and Boolaky M. (2018) ‘An exploratory study of factors that promote and hinder development of small and medium sized enterprises in Kazakhstan’ Linked Pulse 23 March 2018
2. Boolaky M. (2018) ‘Time Management: Useful Tips’ Linked Pulse 26 February 2018
3. Etokudoh E.P., Boolaky M. and Gungaphul M. (2017) ‘Third Party Logistics Outsourcing: An Exploratory Study of the Oil and Gas Industry in Nigeria’ SAGE Open October-December 2017: 1–19
DOI: 10.1177/21582(concealed information)6
4. ADEYEMI, Ayotunde Mary; BOOLAKY, Mehraz; GUNGAPHUL, Mridula. (2017) How do Brands compare from the perspectives of the CBBE model: A Comparative study of a Local and International Brand in Nigeria. Journal of Research in Marketing, [S.l.], v. 7, n. 3, p. 566-579, ISSN 2292-9355. Available at: . Date accessed: 01 Sep. 2017. doi:10.17722/jorm.v7i3.189.
5. Bosson Ecartin Koutoua, Boolaky Mehraz, Gungaphul Mridula (2016) ‘The Influence of National Culture on Marketing Strategies in Africa’, Journal of Business Administration Research Vol 5, No 2, pp.83-100
6. Mashingaidze, Edward Ushemazoro; Boolaky, Mehraz; Bushan, Mokshda. (2015) ‘Socio-Economic And Integration Benefits In Sadc: A Cross-National Analysis In Zimbabwe’ Journal of Contemporary Management Research 9.1 (Mar 2015): 1-25.
7. Gajic, N, & Boolaky, M 2015, 'Impact of technical support on customer satisfaction: Case of automotive paints', SAGE Open, 5, 4, p. 19p., Scopus, EBSCOhost, viewed 5 April 2017.doi: 10.1177/21582(concealed information)7 Online ISSN: 2158-2440
8. Mosca N. and Boolaky M . 2015 "INTRINSIC MOTIVATION IN NOT-FOR-PROFIT ORGANIZATIONS (NPOS): AN EXPLORATORY STUDY", ELK's International Journal of Social Science ,Vol.02 no.1 pp. 126-150
9. Abuamer E. and Boolaky M. (2015) ‘Consumer Behaviour towards Green Building: A study in ABU DHABI’ International Journal of Business Administration. Vol. 6, No. 3 pp.72-85
10. Maxwell Akaba; Debra Black; Mehraz Boolaky; Piali Haldar . 2015 "Child Television Advertising: The Perception, Attitude and Observations of Ghanaian Parents", ELK's International Journal of Marketing ,vol.06,no.2 pp. 1-27
11. Andjelkovic O., and Boolaky M. (2015), ‘Organizational Learning: A Case Study Of An International Non-Profit Organization’ International Journal of Business Administration Vol. 6, No. 2, pp.124-137
12. Boolaky M., Condon C., Shioulochun N. and Goyal S. (2015) ‘How is Corporate Social Responsibility (CSR) understood and viewed by Customers?’ Asia-Pacific Marketing Review Volume 3 Issue 2 pp.155 - 170
13. Unruh J., Aderogba A. and Boolaky M. (2014) ‘Gender Issues in Entrepreneurship: The case of entrepreneurs in Nigeria.’ International Journal of Business & Globalisation Volume 13, Number 1/2014
14. Boolaky M. and Sunkavalli S.P. (2014) ‘An academic review of the first two volumes of the International Journal of Environment (IJE)’ International Journal of Environment Volume 3 Number 2 pp.345 - 353
Paper Submitted for publication
1. Black D., Bissessar C. and Boolaky M. (2018) ‘Online Higher Education Opportunity Equalizer: The changing canvas of online education’. Interchange A Quarterly Review of Education. accepted for publication in March 2019.
2. Bissessar C. , Black D. and Boolaky M. (2018) "An analysis of intercultural students' self-determination in graduate online programs: Implications for praxis" Online Learning (OLJ) – submitted in January 2019 under review.
I am a Registered Chemical Engineer (First Class) and after spending more than ten years managing organisations, I completed my MBA (Distinction), topped the class and earned trophies and prizes. I joined the University in 1993 after my MBA degree and completed my PhD on a part time basis in 2000. My PhD supervisor was a UK Professor (David Weir) and Director for Bradford Management Centre in UK. In 2007, I took early retirement from the University of Mauritius where I climbed the ladder and became an Associate Professor and Dean of the Faculty of Law and Management. I joined Bang College of Business of KIMEP, Almaty Kazakhstan in July 2007 and worked till June 2009 as a Professor of Marketing and Management. Later (2014-2016), I also had the opportunity to work as a Professor of Marketing in APIM (Asia Pacific Institute of Management) in New Delhi, India. I also had opportunities to teach in Morocco (Al Akhawayn University), France (Aix en Provence University), Malaysia (University Putra Malaysia and INTI), Madagascar (INSCAE) etc.
In January 2018, I received the Fellow of Higher Education Academy (FHEA), a very coveted title in academia.
I have excelled in my academic journey earning only First Classes/Distinction and I am at your service to share my experience with you. My students have most of the time identified me as a Best teacher etc.
I do provide consultancy to several organisations and again my intervention and advice has been very well appreciated at all times - experience to share again.
I am a citizen of the Republic of Mauritius. I graduated in Chemical Engineering from Mumbai University in 1980 that I completed with First Class Honours, completed my MBA 1993 (with Distinction and topped the MBA cohort) and PhD (2000) from the University of Mauritius under the supervision of Professor David Weir, ex Director of Bradford Management Centre in UK. I am a Fellow of the Higher Education Academy (FHEA).
I am presently Honorary Lecturer and Dissertation Advisor at the University of Liverpool/ Laureate. In this capacity I am involved in teaching the online MBA and supervising dissertation of students. I am also a Research Project Advisor with the University of Roehampton/Laureate and I am involved in supervising the research projects of post graduate (Master of Public Administration) students online. More recently (2014 - 2016) I was a Professor of Marketing at the Asian Pacific Institute of Management in New Delhi. Earlier, I was a full time Professor of Marketing and Management at the Bang College of Business, Kazakhstan Institute of Management Economics and Strategic Research (KIMEP), Almaty, Kazakhstan. I have more than twenty years experience in industry and about nineteen years academic experience. My most recent academic achievement is to have supervised the PhD work of one of my colleagues at the University of Mauritius in the field of Entrepreneurship and Management. My student (colleague) recently earned her PhD and the external examiners were two top Professors from UK universities. My second MPhil/PhD candidate recently (2017) obtained the green light to proceed to PhD after having successfully submitted her MPhil report for assessment at the University of Technology Mauritius.
I worked in senior managerial positions in the private sector before joining academia (University of Mauritius) in 1993. In academia, I quickly climbed the hierarchies and was appointed Dean of the Faculty of Law and Management of the University of Mauritius in 2004. At the University of Mauritius I have been fully involved in Quality Assurance, Curriculum Development for regular, executive and lifelong learning, student recruitment and selection, student and staff evaluation and monitoring, etc. I have been a visiting Professor in some well-known universities in Malaysia, Madagascar, Morocco, France, UK, Seychelles, and Reunion Island sharing my industry and academic experience with executives and students of diverse cultures. In the academic field and professional field, I contributed actively to advance knowledge in presenting and publishing scholarly conference papers and books. I was instrumental in developing distance course materials in the field of Management and Marketing at the University of Mauritius and these modules are still being used as core courses of the undergraduate programmes of the University of Mauritius. In 2015 I was contracted by the University of Liverpool/Laureate to develop a self- study skill module ‘How to Read an Academic Paper’ and in 2016, I was contracted as a subject expert by the University of Roehampton/Laureate to reengineer the module Understanding the Challenges of Public Administration of their Master degree in Public Administration.
Outside academia, I was the Managing Director of Top Care Services Ltd and Production and Marketing of three other private companies in the SMEs sector during the period 1980 to 2000. In these roles and capacities, I developed the Strategic Management and Marketing plans, most successfully turned around two of the companies and lead them to success, developed and implemented the Quality Assurance plans, established the distribution network, partnered and networked with several supporting institutions and stakeholders, managed the new product development processes and broadened the customer base of all these companies.
I can state with confidence that my proven strengths and capabilities are:
Proven skills in providing academic, administrative, managerial and strategic leadership at senior most level.
Proven skills in Strategic Management and Marketing, Business Policy, Production and Operations Management, Sales and Marketing Management and Entrepreneurship amongst others
Excellent communication / interpersonal skills and ability to work with a team and lead others.
Excellent and demonstrated ability to collaborate with researchers, peers and the business community and work with industry, government bodies and other academic and non academic bodies
Implementation of effective modern teaching strategies in a multi-cultural student and peer environment
Designing and implementing Executive Development Programmes (EDPs) for executives of domestic and international organizations.
Playing a very active role in the maintenance of academic standards and in the development of educational policy and of curriculum areas, including the area of lifelong learning.
Marketing various educational programmes and networking regionally and internationally.
Wide experience with post graduate/undergraduate teaching, curriculum development, study material development for face to face, distance and online education, programme management and directorship, postgraduate / research scholar supervision
Proven skills to teach a multicultural and diverse batch of students whose native language is not English.
Proven skills to supervise the dissertation of a multicultural and diverse batch of students whose native language is not English.
I passed all my exams scoring First Class or Distinction. This also includes my PhD that I completed in 2000 under the supervision of Professor David Weir through a collaborative arrangement of the Bradford Management Centre and the University of Mauritius. I was the first academic staff of the University of Mauritius to have completed a PhD in Management at that time.
Certificate Obtained University Year Grade and comments
Cambridge School Certificate University of Cambridge 1968 Division 1
Awarded the New Eton college scholarship for HSC
First Year Science Bombay University, India 1975 First Class
Awarded KC college First Prize and scholarship for completing Inter Science
Inter Science Bombay University, India 1976 First Class
Awarded KC college First Prize and scholarship for completing Bachelor degree
Bachelor of Chemical Engineering, Bombay University, Department of Chemical Technology India 1980 First Class
Master of Business Administration, University of Mauritius 1993 Distinction
Topped the student list and awarded the De Chazal Du Mee (DCDM) Trophy and Cash Prize
PhD in Management.
Title of thesis:
Towards a model for the Performance of Public Enterprises: The Case of Mauritius University of Mauritius 2000 Completed PhD under the supervision of Professor David Weir, ex director of the Bradford Management Centre, University of Bradford and the Northumbria School of Business in Newcastle, UK.
My practical experience in the private sector
I successfully turned around two companies that were on the verge of bankruptcy. As these two companies were medium size ones, my decisions and initiatives were instrumental to get them back on track and grow. I was more than a General Manager taking full responsibility of Production (as an Engineer), Marketing and day to day administration. In the process I acquired loads of hands on experience in managing and leading organisations over more than fifteen years – the very reason why I have lots of success and respect in my teaching and something most valuable in academia.
Period Position Employer
1. July 2015 - to date Recognised Teacher and Research Project supervisor University of Roehampton/Laureate
2. July 2014 - January 2016 Professor of Marketing Asia Pacific Institute of Management, New Delhi, India
3. Feb 2013 to date Managing Director Pink Catering Ltd
I am responsible for Marketing and Public Relations. This recently opened company is making rapid progress under my leadership. Several events involving more than 500 persons have been successfully implemented.
4. Sep 2009 to date Honorary Lecturer and
Dissertation Advisor University of Liverpool/Laureate.
5. Nov 2009 to date Part time Professor of Marketing University of Mauritius
6. May 2010 to date PhD co Supervisor of one student
University of Technology, Mauritius
7. May - Aug 2008 Acting Dean Bang College of Business, KIMEP
I had the opportunity to lead the Business school during the vacation period of the substantial Dean.
8. Aug 2007 - Aug 2009 Professor of Marketing and Management Bang College of Business, KIMEP, Almaty, Kazakhstan
9. Nov 2004 Visiting Professor INSCAE, Antananarivo, Madagascar
10. Dec2005 Visiting Professor INSCAE, Antananarivo, Madagascar
11. Jan2006 Visiting Professor INSCAE, Antananarivo, Madagascar
12. Nov/Dec 2006 Visiting Professor, Universite Aix en Provence, Marseille, France
13. August 2005 –July 2006 Visiting Faculty Al Akhawayn University, Ifrane, Morocco
I spent one year Sabbatical leave at the Al Akahwayn University in Morocco and pursued post-doctoral studies. Mauritius I formed part of a consortium of researchers under Service International Research Consortium (SIRCO) that comprises researchers from Université Paul Cézanne Aix Marseille (France), Université de la Méditerranée (France), Université Saint Esprit à KASLIK (Liban), Centre de recherche en sciences sociales, Université du Québec à RIMOUSKY, Québec, Canada, Université des Etudes Etrangères du Guandong, Canton, Chine, Centre de recherche sur l’interculturel. My post doctoral research resulted in a co authored Chapter of a book published by Edward Elgar publications in which we discussed partly how migration contributed to Knowledge Management in Mauritius.
14. June – July 2004 Visiting Associate Professor Graduate Management School, University Putra Malaysia, Malaysia
15. Aug 2003 to June 2004 Dean, FLM, University of Mauritius, Reduit, Mauritius
As Dean, I provided academic leadership in the Faculty, encouraged colleagues to be involved in research and register for their MPhil/PhD. I had the opportunity to serve on the highest-level University committees such as Council and Senate. I developed a number of strategic partnerships with domestic and international institutions and promoted the lifelong learning and flexible programme of studies.
16. July 2003 – July 2007 Associate Professor FLM, University of Mauritius, Reduit,
17. Aug1997 – June 2003 Senior Lecturer FLM, University of Mauritius, Reduit,
18. Dec 1993 – July 1997 Lecturer FLM, University of Mauritius, Reduit,
19. Oct 1991 – Nov 1993 Managing Director, Top Care Services LTD., Curepipe, Mauritius
I set up this Public Limited Company from scratch as my first entry in the entrepreneurial field and as a family business. I provided strategic vision and leadership to ensure the company’s growth and success.
20. Sept. 1987 - Sept 1991 Production and Marketing Manager Eclair Batteries Ltd, PL. Mauritius
I managed the Production and Marketing Department. I designed and managed the Quality Control laboratory and managed the ISO certificate process with the Mauritius Standards Bureau. I formulated, implemented and controlled the Strategic Marketing and Production Plan during the years of service.
21. Dec 1980 - Aug. 1987 General Manager Compagnie Mauricienne des Huiles de Petrole Ltee, Mauritius
I turned around the company that was close to liquidation. I took charge of Production and Marketing and day to day administration. I established a distribution network and broadened the customer base. I set up a Quality Control laboratory for Petroleum products –among the first laboratories of its kind in Mauritius. I formulated, implemented and controlled the Strategic Management Plan for the company.
22. Jan 1969 – July 1973 Education Officer (Teacher) New Eton College, Mauritius
Secondary School teaching
CPD training and other activities (other than research) over the past FIVE years which have contributed to the updating or development of my subject matter and teaching expertise
Activity Organisation Date
Research Project Supervision UOL/Laureate February 2018
Feedback that encourages Student Development
UOL/Laureate January 2017
How to engage and motivate online Learners
UOL/Laureate June 2016
Kaltural Workshop UOL/Laureate June 2016
Intercultural Communication UOL/Laureate December 2015
S o c i a l i z e d C l a s s r o o m UOL/Laureate November 2015
MPA-Theology Faculty Training UORL May/June 2015
Team Teaching UOL/Laureate June 2015
Multimedia Integration in the Classroom UOL/Laureate May 2015
Designing Mobile Learning Spaces UOL/Laureate May 2015
A D V A N C E D A D O B E C O N N E C T H A N D S - O N UOL/Laureate May 2014
Using Professional Learning Logs UOL/Laureate February 2014
Using Ongoing Formative Feedback UOL/Laureate February 2014
Using Audio To Enhance Online Teaching UOL/Laureate December 2013
Techniques in Dissertation Advising UOL/Laureate September 2013
Effective Discussion Board Facilitation UOL/Laureate September 2013
UOL/Laureate May 2013
Mastering Grading for UoL
UOL/Laureate May 2013
UOL/Laureate June 2013
Case Study Methodology UOL/Laureate November 2012
Creating High Quality Feedback Workshop UOL/Laureate December 2012
Training Intake Foundations UOL/Laureate May 2011
Feedback Training UOL/Laureate May 2010
Online Facilitation Workshop UOL/Laureate October 2010
New Intake Workshop UOL/Laureate October 2010
Academic Integrity Workshop UOL/Laureate June 2010
Feedback Training UOL/Laureate May 2010
Dissertation Advising Training UOL/Laureate February 2010
Examiner of Ph.D. thesis titled ‘A Study On The Role Of Clearing And Forwarding Agents In Export Promotion And Exporters’ Satisfaction Level On Their Services ‘ Bharathiar University, Coimbatore. November 2012.
Examiner of Ph.D. thesis titled ‘A Study On The Role Of Clearing And Forwarding Agents In Export Promotion And Exporters’ Satisfaction Level On Their Services ‘ Bharathiar University, Coimbatore. November 2012.
Examiner of the PhD Thesis: “Marketing Problems of A self Help Groups: A study with special reference to Kanyakumari District”. Alagappa Institute of Management, India January 2007.
Examiner of the PhD Thesis: 'A Study on Potential Appraisal System of Employees in Neyveli Lignite Corporation Ltd.' Alagappa Institute of Management, India February 2007.
Examiner of Ph.D. thesis ‘The situation and status of e Governance in India’ Bharathiar University, Coimbatore. February 2017.
Examiner of Ph.D. thesis ‘Study On The Attitude Of Women Self Help Groups Towards Effectiveness Of Microfinance In Tirupur District’ Bharathiar University, Coimbatore. April 2017.
1 Entrepreneurship and Gender: Comparative Study of Male and Female Entrepreneurs in Mauritius Candidate is Ms M. Gungaphul, Senior Lecturer and Head of Department of Management, University of Mauritius. Completed successfully in March 2012
2 Exploring HRM Principles and Practice in the case of Women Human Resource Managers in Mauritius. Candidate is Mrs Deepika Faugoo, Head of Department of Public Policy and Management. University of Technology Mauritius. Ongoing - transfer from MPhil to PhD approved in January 2017.
Membership Editorial Board
1. Member of editorial board of the Asian Journal of Marketing (AJM) 2004 - 2010
2. Member of editorial board of Journal for International Business and Entrepreneurship Development. (JIBED) 2005 – 2010
3. Mentor - Emerald /AuthorAID from March 2009 to date
4. Reviewer Journal of Hospitality Marketing & Management (JHMM), Nov 2012 to date
5. Reviewer Journal of Behavioral and Applied Management, January 2013 to date
6. Editorial Member International Journal of Environment (IJE), May 2013 to date
7. Member of editorial review board of the PES Business Review 2013 to date
8. Article Editor, Sage Open Publications, April/May 2014
9. AuthorAID Community Moderator from February 2018
Research Experience And Publications (last ten years)
Articles under review
Black D., Bissessar C. and Boolaky M. (2018) ‘Online Higher Education Opportunity Equalizer: The changing canvas of online education’. Interchange A Quarterly Review of Education. submitted in December 2019 under review.
Bissessar C. , Black D. and Boolaky M. (2018) "An analysis of intercultural students' self-determination in graduate online programs: Implications for praxis" Online Learning (OLJ) – submitted in January 2019 under review.
Zamzagul S., Gungaphul, M. and Boolaky M. (2018) ‘An exploratory study of factors that promote and hinder development of small and medium sized enterprises in Kazakhstan’ Linked Pulse 23 March 2018
Boolaky M. (2018) ‘Time Management: Useful Tips’ Linked Pulse 26 February 2018
Etokudoh E.P., Boolaky M. and Gungaphul M. (2017) ‘Third Party Logistics Outsourcing: An Exploratory Study of the Oil and Gas Industry in Nigeria’ SAGE Open October-December 2017: 1–19 DOI: 10.1177/21582(concealed information)6
Adeyemi, Ayotunde Mary; Boolaky, Mehraz; Gungaphul, Mridula.(2017) How do Brands compare from the perspectives of the CBBE model: A Comparative study of a Local and International Brand in Nigeria. Journal of Research in Marketing, [S.l.], v. 7, n. 3, p. 566-579, aug. 2017. ISSN 2292-9355.
Bosson Ecartin Koutoua, Boolaky Mehraz, Gungaphul Mridula (2016) ‘The Influence of National Culture on Marketing Strategies in Africa’, Journal of Business Administration Research Vol 5, No 2, pp.83-100
Mashingaidze, Edward Ushemazoro; Boolaky, Mehraz; Bushan, Mokshda. (2015) ‘Socio-Economic And Integration Benefits In Sadc: A Cross-National Analysis In Zimbabwe’ Journal of Contemporary Management Research 9.1 (Mar 2015): 1-25.
Gajic, N, & Boolaky, M 2015, 'Impact of technical support on customer satisfaction: Case of automotive paints', SAGE Open, 5, 4, p. 19p., Scopus, EBSCOhost, viewed 5 April 2017.doi: 10.1177/21582(concealed information)7 Online ISSN: 2158-2440
Mosca N. and Boolaky M . 2015 "INTRINSIC MOTIVATION IN NOT-FOR-PROFIT ORGANIZATIONS (NPOS): AN EXPLORATORY STUDY", ELK's International Journal of Social Science ,Vol.02 no.1 pp. 126-150
Abuamer E. and Boolaky M. (2015) ‘Consumer Behaviour towards Green Building: A study in ABU DHABI’ International Journal of Business Administration. Vol. 6, No. 3 pp.72-85
Maxwell Akaba; Debra Black; Mehraz Boolaky; Piali Haldar . 2015 "Child Television Advertising: The Perception, Attitude and Observations of Ghanaian Parents", ELK's International Journal of Marketing ,vol.06,no.2 pp. 1-27
Andjelkovic O., and Boolaky M. (2015), ‘Organizational Learning: A Case Study Of An International Non-Profit Organization’ International Journal of Business Administration Vol. 6, No. 2, pp.124-137
Boolaky M., Condon C., Shioulochun N. and Goyal S. (2015) ‘How is Corporate Social Responsibility (CSR) understood and viewed by Customers?’ Asia-Pacific Marketing Review Volume 3 Issue 2 pp.155 - 170
Unruh J., Aderogba A. and Boolaky M. (2014) ‘Gender Issues in Entrepreneurship: The case of entrepreneurs in Nigeria.’ International Journal of Business & Globalisation Volume 13, Number 1/2014
Boolaky M. and Sunkavalli S.P. (2014) ‘An academic review of the first two volumes of the International Journal of Environment (IJE)’ International Journal of Environment, Volume 3 No 2
Golnaz R. and Boolaky M. (2013) IPTV in the UAE: Its Implications on Consumer Satisfaction and Behaviour. Proceedings of Asia Pacific business research conference held on 28th-29th Dec 2013 at Sydenham Institute of Management Studies-University of Mumbai at Mumbai.
Condon, C.N. and Boolaky, M.(2013) ‘Aligning Online Discussions With Bloom’s Criteria For Higher Order Thinking’, Proceedings of the European Distance and E-Learning Network on The Joy of Learning Enhancing Learning Experience - Improving Learning Quality 2013 Annual Conference Oslo, 12-15 June, 2013 ISBN (concealed information)
Gungaphul, M. and Boolaky, M. (2010), Niche Market Strategy in SMEs In Mauritius, Global Management Conference, Bali 2010 Organized by Global Academic Services, Canada & Gunadarma University, Indonesia
Gungaphul, M. and Boolaky, M. (2009), Entrepreneurship and Marketing: an exploratory study in Mauritius. Journal of Chinese Entrepreneurship. Vol 1 No.3 pp. 209-226
Gungaphul, M. and Boolaky, M. (2009) Entrepreneurship and Lessons from Small Family Businesses in Mauritius.ERENET Profile. Vol IV, No. 4. pp.26-33 ISSN 1789-624X
Smagulova, A., Shegebayev, M., Garkavenko, V. & Boolaky, M. (2009). Ethical Practices & Social Responsibility of Kazakhstani Tourism Business: A Pilot Study in the Tour Operator Sector. VI KIMEP International Research Conference (6thKIRC), 23 – 24 April, Almaty, Kazakhstan
Boolaky M. and Gungaphul M (2008) “A study of the importance of Marketing in Small and Medium Sized Enterprises in Mauritius”, Awarded best paper by Emerald Publishing and published in the proceedings of CAMOT 2008 International Conference in Beijing (21 -23 October 2008) Vol 2 pp 1058-1075 ISBN: 978-1-(concealed information)
Boolaky, M., Gungaphul, M and Weir, D (2007) “Linking Entrepreneurship and Marketing: A pilot Study on Successful Entrepreneurs in Mauritius” Paper published in the proceedings of the DOMS 2nd International Management Conference in November 2007 – University of the West Indies, Barbados
Aderogba Adewusi, and Boolaky Mehraz (2012) SME Incentive Schemes in Nigeria: Impact and Implications on Nigerian Youth and Policy Makers, Lambert Academic Publishing
Boolaky M., Gokhool D., Seebaluck A.K., Management: Concept and Applications, Editions de L’Ocean Indien,
Boolaky M. et al Organisation and Management. A self-contained textbook for Distance Education published by the Center for Distance and Lifelong Learning, Edited and reprinted in 2013
Boolaky M., Gokhool D. and Gungaphul M Introduction to Marketing. A self-contained textbook for Distance Education published by the Center for Distance and Lifelong Learning, Edited and reprinted in 2013
Boolaky M. and Gokhool D. Organisational Behaviour. A self-contained textbook for Distance Education published by the Center for Distance and Lifelong Learning, Edited and reprinted in 2013
Chapters in Books
Boolaky M., Gungaphul M., and Weir D. (2007) ‘Mauritius: Towards a knowledge hub and society’ in Kate Hutchings and Kavoos, Mohannak (eds) Knowledge Management in Developing Economies: A Cross Cultural and Institutional Approach., Edward Elgar Publications, UK, ISBN 978-1-84542-786-3
1999 -2002 University of Indian Ocean and European Union sponsored project for the MBA (Bilingual) programme.
I provided academic leadership and managed the project that provided scholarships to students from the islands of Reunion, Comoros, Seychelles and Madagascar to pursue a one-year full time MBA studies at the University of Mauritius. I designed the programme of studies, recruited the students with the help of the UOI, and followed up with the students from arrival to Mauritius till their departure. I also identified other partnering institutions such as Bradford Management Center (University of Bradford) Northumbria Business School of the University of Newcastle, INSCAE of Madagascar, and Seychelles Institute of Management from Seychelles. The programme was externally evaluated and recommended for renewal to a second batch of students from the IOC islands.
2002- 2003 University of Indian Ocean and European Union sponsored project for the design and implementation of an International Marketing Management Seminar in Seychelles
I provided academic leadership and managed the project that provided scholarships to executives from the islands of Seychelles to familiarize and develop capacity in the field of International Marketing. I designed the programme of studies, identified the participants with the help of the Seychelles Institute of Management, and developed the teaching and learning materials and ran the programme. The programme was externally evaluated and recommended for renewal to a second batch of participants
March 2003 University of Indian Ocean and European Union sponsored project for Training the Trainers Workshop in University of La Reunion, Reunion Island 2003,
I provided academic leadership and managed the project that provided scholarships to the team of researchers to attend a workshop in Research Methodology to researchers from the Indian Ocean Islands: Mauritius, Reunion, Seychelles, Comoros and Madagascar. We designed and ran the four day workshop in a team.
2003- 2006 European Union sponsored project for designing and running an MSc. Ports Management and Administration to be offered by distance mode.
I provided co leadership with a UOM colleague to design the programme of studies, identified the partners to collaborate in the project – the Mauritius Ports Authority and the University of Aix en Provence in Marseilles, France. At the UOM, we developed the distance education materials along with colleagues from the University of Aix en Provence in Marseille for the first year of studies that started in July 2005. I directed the programme till 2007.
Project Supervision: 1994 – 2012
Project supervision: I supervise the research work of more than 300 students at both undergraduate and postgraduate levels.
• Registered with the Council of Professional Engineers in Mauritius as a Certified Professional Engineer since 1983.
• Vice President of the Mauritian Management Association February 1999 –2003
• Member of the Mauritian Management Association, Jan 2004 to date
• Alumni of the University of Bombay, Department of Chemical Technology since 1993
Awards And Honours
Won the first prize and best student award for First Year Science at K.C. College of Bombay University 1974/1975
Won the first prize and best student award for Inter Science at K.C. College of Bombay University (1975/1976).
Won the KC college Championship in Chess 1975
Won the De Chazal du Mee Cash Award and Trophy for the best final year MBA student at the University of Mauritius (1993).
Outstanding visiting Professor shield from Al Akhawayn University, Ifrane, Morocco (2006)
Award for Best Paper by Emerald Group Publishing Limited that was presented by CAMOT (China Association for Management Technology) inaugural Conference in Beijing October 21-23 2008
Top Collaborator, University of Liverpool/Laureate , Centre for Faculty Excellence (2013)
Best Reviewer Award, International Journal of Environment (IJE) (2014)
I'm happy to recommend Dr. Mehraz Boolaky. He is a regular volunteer facilitator on our online courses in research writing, and is also a volunteer mentor for us at www.authoraid.info. He is an experienced online teacher and is always willing to help and provide helpful advice to students and early career researchers, whether that be in written advice or video discussion. I'm also lucky to have met him in person and can vouch for his trustworthiness and good humour.
I met Dr. Mehraz Boolaky during my Master of Public Administration studies at the University of Roehampton. Professor Boolaky was teaching the Research Methods that I attended from November 2016 until January 2017. During the three-months module, I was quite impressed with Professor Boolaky's dedication to bringing out the students' full potential.
Professor Mehraz provided the opportunity to discuss relevant concepts and literature to underpin our learning process. He was perceived by students as strict but fair. Mehraz is a committed teacher, always available to students for constructive consultations. With his teaching methods and strategy, Professor Boolaky succeeds to facilitate the education process very well, whereby the students are provided with the learning conditions in which they are able to achieve the best results.
I remember having personal issues during the module and, and as a result, having significant troubles in defining my Master Research Project general framework. Most particularly refining the research question and related sub-questions. I kept it too broad all the time and could not find relevant literature to this regard. Professor Boolaky insisted that I put in all my efforts until I focused on the research question. Finally, this support resulted in a Master Research Project graded with Merit.
For all said reasons, I would recommend Mehraz to other students so that you all can accomplish your educational and professional goals.
I know Mehraz as my research advisor when I studied at the University of Liverpool.
When I first called him Dr/Mr. Boolaky, he politely requested that I call him just Mehraz. So, in later messages and letters, I called him “Mehraz”.
Mehraz always supported me through all stages of work. At the same time, he allowed me to take independent decisions about the research, which left me free to act in all phases of my project, from the collection of bibliographic data to the final report. However, at the each stage he analyzed the methodology and the results, corrected errors, and recommended the right path through my analysis.
So, Mehraz was an ideal guide for me.
Dr Mehraz Boolaky
I feel privileged to write a few words on Dr Mehraz Boolaky, whom I have known in various capacities during my professional life and career.
As Assistant Registrar at the University of Mauritius, I had several interaction opportunities with him at high level committees. He has always displayed high level of academic integrity, student –centric disposition, strategic thinking and a holistic approach to academic and student affairs. His primary concerns with student welfare – academic and non-academic—underpinned his entire academic approach.
I also had the chance to interact with him in my capacity as Director, Centre for Life Long Learning and Professional Development, University of Mauritius. As a module developer for both undergraduate and post graduate programmes, Dr Boolaky always went that extra mile to produce high quality academic materials. As a tutor for both undergraduate and post graduate students, he excelled by his passion in ensuring that students` interests receive priority in any endeavour. As a dissertation supervisor at both undergraduate and post graduate level, Dr Boolaky spared no effort at making himself available to each and every student under his supervision. He guided them at every step in the process and ensured high quality outcomes in terms of products, student growth and development.
Dr Boolaky is a proactive academic with very good negotiating skills at striking strategic partnership with stakeholders at national and international level. He was instrumental in the University of Mauritius –European Union funding for a Masters Program in Port and Shipping Administration.
I am very pleased to recommend him for any academic endeavour.
Centre for Professional Development and Life Long Learning
University of Mauritius.
Mehraz provided excellent support during my MBA dissertation at the University of Liverpool. With his help, I was able to produce a strong dissertation document, which was later used to write a business article. He also guided me during the editing of this business article which is currently published.
I am pleased to write a letter of recommendation for Dr. Mehraz Boolaky who I recommend to the other Superprof members. I came to know Dr. Boolaky in 2013 when he was my Dissertation Advisor for my master’s degree, MSc in International Management at the University of Liverpool.
I had the pleasure of benefiting from the advice and guidance of Dr. Boolaky who was not only an exceptional professor and expert in enabling me to understand the requirements of the dissertation at the master’s level but Dr. Boolaky was also inspirational in encouraging me to continue working on the dissertation to write a condensed version thereof for further publication in a recognized journal.
Given the virtual learning environment of the Laureate Online Education, Dr. Boolaky’s positive personality and integrity were instrumental in establishing a rapport of trust that gave rise to a successful outcome of the dissertation in an extraordinarily human and kind approach.
Dr. Boolaky’s professionalism and dedication to the realm of education also provided intellectual stimulation by motivating me to further my education and embark in the Ph.D. journey.
I recommend Dr. Boolaky to you without reservation. Superprof would highly benefit from the professionalism, expertise, and humanism of Dr. Boolaky.
Snr. External Relations Associate
I have had Dr. Mehraz as my dissertation advisor. He is passionate about teaching and his encouragement always motivated me to do my best. His teaching style is to allow students to see their mistakes and at the same time be independent. I strongly recommend him to any student who wants to excel.
Merhaz once supervised me in my post graduate dissertation. We jointly published research work in an international academic journal. He is a very meticulous person, analytical and given to details. He has passion for intellectual excellence, and is gifted in uncovering great puzzles. I strongly recommend him for any academic activity.
Professor Mehraz is a eminent teacher and trainer. He is keen in his work and takes up immense pain to promote the students to the expected level. He is also dedicated to the task put upon him and he take almost care of students community. So I recommend him for the post of tutor.
As a graduate student who has done his thesis under Prof. Mehraz, I would like to endorse Prof. Mehraz to the highest level. It was only under him and his guidance I was able to complete one of my best accomplishments in life. The thesis paper completed in 2014 was transformed from an academic task to much wider innovative experience. I was able under his guidance to make my work experience and professional ambitions part of the thesis journey. I really would like to convey my highest respect and admiration to Prof. Mehraz and I'm grateful to him to all the support he had given me in my academic journey.
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