1st lesson free
Shomit's profile and their contact details have been verified by our experts
Shomit
- Rate $23
- Response 1h
$23/h
Contact
1st lesson free
- Economics
- Marketing
- GMAT Test Prep
- Negotiation
Sales Expert with 4+ Years Experience | CSD, CPC & General Trade Specialist| Real life learnings shared
- Economics
- Marketing
- GMAT Test Prep
- Negotiation
Lesson location
About Shomit
I am a sales professional with 4+ years of experience in driving channel growth, managing strategic accounts and building profitable distribution networks. Having worked across CSD, CPC and General Trade, I bring hands-on expertise in institutional sales, rate contracts, trade activation, negotiation and key account expansion. I’ve closely handled government-linked accounts, buyer negotiations, trade schemes, distributor P&L, pricing governance and secondary rollouts—giving students a real market perspective beyond textbooks. My approach is simple: practical learning, real sales scripts, and industry-ready skills. If you are preparing for a sales career, planning to enter FMCG/Consumer durables, or aiming to upgrade your negotiation, channel management or key account capabilities—this program will give you the confidence, structure and tools you need to excel.
See more
About the lesson
- All Levels
- English
All languages in which the lesson is available :
English
Sales Mastery Program: Key Accounts, Trade & Channel Excellence
For Aspiring Sales Professionals | MBA Students | Working Executives | Entrepreneurs
Module 1: Foundations of High-Impact Sales
Understanding Commercial vs Institutional Sales
Sales Funnel Psychology (B2B vs B2C vs Channel)
Building a Sales Mindset: Trust, Value, Consistency
Module 2: Key Account Management (KAM) – Elite Level
How to win, retain & scale Key Accounts
CSD & CPC ecosystem: structure, buying cycles, margins, tendering
Creating winning proposals & rate contracts
Relationship mapping: procurement, finance, decision makers
Renewal strategy: price defence, negotiation, objection handling
Module 3: Channel Sales & Distribution Excellence
General Trade ecosystem & distributor management
Allocation, claims, BTL spends, schemes & settlement
ROI analysis for distributors & trade partners
Secondary sales pull vs primary loading strategy
Channel conflict resolution: online, offline, GT, MT
Module 4: Negotiation & Deal Closure Techniques
Advanced negotiation frameworks (BATNA, calibrated questions)
Closing tactics used by top industry reps
Tender & rate-based negotiation in CSD/CPC
Pricing power: how to defend margins without losing accounts
Module 5: Sales Forecasting & Target Planning
Month-wise, zone-wise forecasting models
Sell-in vs sell-out planning
Funnel conversion math (real market mapping)
Preventing year-end panic loading & stock write-offs
Module 6: Communication & Pitch Crafting
Corporate-ready pitch decks for buyers
Crafting value-based narratives
Email writing that gets responses
30-second elevator pitch formula
Module 7: Trade Marketing + Activation
In-store POP, shelf plannograms, GT activation
Product launch planning & scheme structures
BTL strategy: sampling, promoter ROI, display rentals & audits
Market pulse & competitor tracking
Module 8: Real Market Simulations (Most Lucrative!)
Live scenarios with scripts
Cold call to conversion
Rate negotiation with a CSD buyer
Distributor onboarding pitch
Scheme conflict: how to defend without discounting
Trading terms reconciliation & recovery tactics
Module 9: Sales Reporting & Business Analytics
DSR formats, sell-thru dashboards, stock ageing
ROI sheet, contribution margin & target vs achievement
Distributor claim validation & policy governance
Module 10: Personal Branding for Sales Professionals
How to position yourself as a Sales Leader
LinkedIn optimisation for sales credibility
Corporate interview role-plays for CSD, GT & KAM roles
What Makes This Program Premium
Real deal scripts (negotiation, pricing, activation)
CSD/CPC institutional insights almost no one teaches
Industry templates: mailers, trackers, commercial docs
Zone-wise growth strategy frameworks
Distributor P&L breakdown tools
Interview Q&A prep for FMCG/Consumer Durables roles
Deliverables Students Get
20+ templates (PPT, rate cards, distributor onboarding, DSR)
Live negotiation role-play recordings
Forecasting excel formats
Interview & JD mapping sheet
Ready-to-use pitch decks
1:1 performance feedback weekly
See more
Rates
Rate
- $23
Pack rates
- 5h: $115
- 10h: $230
online
- $23/h
free lessons
This first lesson offered with Shomit will allow you to get to know each other and clearly specify your needs for your next lessons.
- 1hr
Other tutors in Economics
Syed
Los Angeles & online
- $85/h
- 1st lesson free
Josh
New York & online
- $50/h
- 1st lesson free
Issam
Princeton & online
- $50/h
Carles
New York & online
- $70/h
Ilona
Albany & online
- $35/h
- 1st lesson free
Thomas
Petoskey & online
- $10/h
- 1st lesson free
Kelvin
Everett & online
- $40/h
- 1st lesson free
Scott
San Antonio & online
- $35/h
Arbaz
New York & online
- $40/h
- 1st lesson free
Diana A
San Diego & online
- $30/h
- 1st lesson free
Michael
Gainesville & online
- $31/h
- 1st lesson free
Elena
London & online
- $40/h
- 1st lesson free
Frank
New York & online
- $45/h
Victor
Seattle & online
- $50/h
- 1st lesson free
Samuel
New York & online
- $40/h
Kalydosos
New York & online
- $45/h
- 1st lesson free
Maria
New York & online
- $65/h
Naje
Farmington & online
- $40/h
Wisha
Weehawken Township & online
- $35/h
- 1st lesson free
Sunaina
Girard & online
- $30/h
- 1st lesson free
-
See Economics tutors
