I access each class or individual student and tailor my approach to their needs and level of capability. The first meeting with the students is very key for this, to ensure that I am on the right path and approach(s).
I have worked in Television, Film & the Music Industries for my entire career, while teaching on the side, as it brings me great joy. I've worked as an adjunct college professor & grade school substitute teacher & a tutor
Rates may vary depending on how far I have to travel, this can be discussed and mutually agreed upon. A cancellation 48 hours before the session will be billed at 50% of my fee, and a cancellation 24 hours before the session will be billed at 25% of my fee.
CRAIG S. HYMAN
135 East Olive Avenue, P.O. Box # 413, Burbank, California 91503
MUSIC INDUSTRY RESUME
Dynamic and seasoned music industry veteran with over 25 years experience in A&R, live production and touring, artist development, presenting and curating, artist management, marketing and social media, promotion and more. Rare combination of artistic sensibility and business know-how. Music seeker, skilled at recognizing and nurturing talent, with a passion for building bridges between cultures and communities through music.
NUMINOUS MUSIC, NY, NY 2002- present
An entertainment arts consulting company specializing in A&R, live music curating, record label operations & expertise, music programming and touring, talent booking, artist management, marketing, social media, live production and industry consulting services.
Artist roster includes: Latrice Barnett [Galactic, Solo], Five Point Plan, Carter Little, Xploding Plastix [Norway], Ladyfingers, Jacob Fred Jazz Odyssey, Rachelle van Zanten [British Columbia], The Uglysuit, Alpha Rev, David Tamaoka [Hawaii], Will Kevans [UK], Gudrun [Iceland], Sahba Motallebi (Iran).
• Successfully promoted The Uglysuit (Oklahoma), securing offers from major and independent labels, representation from The Agency Group (world’s largest booking agency) and publishing deal.
• Created major buzz around David Tamaoka (Hawaii), leading to offer from major Japanese record label, which included music video, magazine layouts, live music festival and branded surf wear.
• Raised profile of Austin, TX band Alpha Rev through “Numinous music presents…” showcase at CMJ in 2008; band subsequently signed with Hollywood records.
HIGH MOON RECORDS, NY, NY 2009 - 2011
Guide all creative efforts and production for launch and label reissuing and releasing music with an emphasis on 60’s and 70’s rock, targeted at serious music collectors and general public alike. Create relationships with estate/attorneys/record labels of musical artists to allow licensing of material previously recorded or produced, as well as related DVD’s and books. Negotiate all contracts, schedules, and budgeted marketing and media campaigns. Produce all packaging (liner notes, photos, and bonus tracks.)
Current artists: Gene Clark – Two Sides To Every Story, Arthur Lee and Love – Black Beauty.
• Awarded rights to license rare Gene Clark recordings, beating out established competitor through quality of marketing plan.
• Attracted major industry figures and musicians to attend live music events to promote label launch.
• Secured largest music PR Company in US to handle publicity.
• Orchestrated record release and marketing campaign for Black Beauty, one of the most demanded US top releases in American history.
PRESIDENTIAL INAUGURAL BALL, HAWAII STATE SOCIETY 2009
Entertainment producer, Production and Media consultant
Music-directed and booked talent for three simultaneous performance stages at this high profile event, which attracted significant global attention. Advised on all aspects of technical execution as well as media coverage.
• Music programmed three stages with artists from Hawaii.
• Point person for all technical execution.
• Aligned organization/event with Hawaiian-specific sponsors as well as all public relation efforts and broadcast channel.
SHOWTIME/VIACOM, NY, NY 2000-2002
Award-winning producer of commercials for Showtime, focusing on brand image, station IDs, and marketing. Produced all phases of projects from concept to broadcast, including budgeting, scheduling, hiring personnel, travel, and locations for all video and film shoots.
• Won high profile industry award for TV Promotions of Showtime’s “Hendrix” movie.
• Originated unusual concept by using Iceland’s other-worldly landscapes in network branding campaign “No Limits”; filmed entire campaign on location in Iceland
• Persuaded initially reluctant Chris Isaak to partake in promotional filming, leading to twenty, instead of two, spots.
RCA RECORDS/BMG, NY, NY 1999-2000
Manager of Operations – A&R Department
Managed and supervised all aspects of daily operations. Represented record label throughout
recording industry. Managed staff, schedule, and budget for recording, mixing, mastering and re-mixing. Scheduled release dates, including approval of credits and copy. Co-created all aspects of music samplers and compilation CD's. Scouted for label-appropriate artists.
Releases include: The Dave Matthews Band—Listener Supported, Christina Aguilera—Christina Aguilera, ZZ Top—XXX, David Gray—White Ladder, Foo Fighters—There is Nothing Left to Lose, Elvis Presley Box Set.
• Maintained flawless record of releases on budget and on schedule.
• Successfully managed regular meetings of senior level managers (Record Label President, VP, and entire bi-coastal A&R group) to approve signings, assess artist status and departures.
• Produced popular artist showcases of signed and unsigned artists for entire company.
INSIDE CONNECTION, NY, NY 1999-2005
Music Journalist /Conference Host/Panel Facilitator
Journalist for monthly music industry trade magazine. Wrote well-received column entitled Artist and Repertoire: A Day In The Life, identifying upcoming trends in industry. Conducted interviews with “name” musical artists like The Decemberists, Mickey Hart, Graham Parker and the Polyphonic Spree. Hosted publication-sponsored conferences in N.Y., L.A. and Nashville, facilitating panels focusing on the developing artist, which included music industry executives from each market.
S. G. MUSIC AND MEDIA, NY, NY 1999
Director of Operations
Hired as consultant to direct operations during launch of new performance venue and recording studio. Hired staff, determined competitive facility rates and built relationships with outside vendors and freelance personnel. Created yearlong eclectic world music program for venue, reflective of emerging downtown Manhattan/Brooklyn music scene.
S.C ENTERTAINMENT, NY, NY 1998
Booking agent for musical acts from all genres touring university and festival circuits.
MTV VIDEO MUSIC AWARDS, San Francisco, CA 1997
Researched potential theaters and unconventional outdoor performance spaces (such as Marin headlands at Golden Gate Bridge in San Francisco) for ceremonies and live music broadcasts for 1997 Video Music Awards.
RYUICHI SAKAMOTO TRIO WORLD TOUR, San Francisco, CA 1996
Stage-managed neo-classical/popular music world tour of Europe, Australia and Asia at unique and remote indoor and outdoor venues. Overcame difficulties from language barriers, cultural differences and logistical challenges such as floating stage in Milan, Mediterranean cliff top stage in Genoa, and extreme political pressures in Beijing.
MTV EUROPE: RED HOT CHILI PEPPERS, San Francisco, CA 1996
Produced and supervised all aspects of production of video wraps and promotional spots for 1996 European Tour, to create compelling commercials in record time. Received written high acclaim from MTV London and Warner Brother records UK.
ADDITIONAL WORK EXPERIENCE 1987-2005
Jersey City State College – Adjunct Professor Music Scene – Music Supervisor
Santana/NARAS Foundation – Producer Sony/Tony Bennett – Producer
Too Far Independent Media – Music Channel Consultant AMC Channel – Production Manager
WACBIZ – VP, A&R, Music Library Licensing for TV/Film Omega Institute – Director, Production
Central Park Summer Stage – Director of Merchandise Grapevine Culture – Music Journalist
New York Open Center – Event Director Sony Signatures/Santana – Producer
Cablevision/Gallery-HD & Equator-HD – Consultant WKNJ-FM – Radio Disc-Jockey (Prime P.M. Slot)
• Kean College of New Jersey; Bachelor of Arts; Communications, Marketing Minor; 1985
• William Patterson College; Graduate School course work, TV Production; 1985
• International Film & Television Workshops; New Film Directors Workshop Certification; 2003
• MMF-US – Music Managers Forum – U.S., Board of Directors (2003 – 2010),
Creator and Director of MMF SXSW Showcase (2007 – 2009)
• CWM - Center for World Music, Board of Directors (2012 – 2014)
EVENTS/TV/FILM/LIVE PRODUCTION RESUME
Sierra Records – Consulted on recording & DVD projects of rare archival 60’s music & film
Cablevision/Metro Channel – Consulted and advised in the production and post-production departments regarding, departmental structure, systems, resources, & vendors in support of new Hi-Definition Channels
Too Far Media – Identified Distributor for a 34 Track, 3 disc, CD package, from a major national music
distributor of a musical interpretation of the novel “Wild Animus”
Numinous Music – Founder/President – Artist Management, Development & Consulting Company for the music industry
RCA Records - Manager of Operations, A&R - Point person between A&R activities and entire record label
S.G. Media & Music - Director of Operations - A multi-media company/live performance & music recording facility
Central Park Summerstage - Merchandise Director – Oversaw sales, staff, finances & inventory for 2007 season
➢ Music Managers Forum-U.S./SXSW – Showcase Director & Chairman – Produce annual showcase (public) & trade organization party (private) with up to 10 artist performances in 2 separate venues at SXSW Music Conference annually
➢ Hawaii State Society 2009 Presidential Inaugural Ball – Entertainment Producer, Production & Media Consultant –
Music Directed & Booked all talent for 3 stages, advised on all aspects of technical execution as well as media exploitation
➢ Kona Brewing Company – Producer – Traditional Hawaiian Blessing, Hula Performance & Hawaiian Cuisine
Banquet for the launch & opening of the Portsmouth, New Hampshire brewing, distribution & performance facility
➢ WCBS-TV- Evening News- Stage Manager- Floor directed news talent
➢ Ryuichi Sakamoto World Tour 1996- Stage Manager- Summer tour of Europe, Australia and Asia
➢ Bruce Hornsby/Phantom Entertainment- Stage Manager- Live concert at San Jose Center Performing Arts
➢ Black & White Ball 1995- Production Manager- Managed six stages and 21 musical acts
➢ Wells Fargo Bank- Production Manager- Two-day live event incorporating all mediums of production
➢ Whole Life Expo- Cabaret Director- Music directed, booked and managed 25 acts for 3 days on 2 stages
➢ Omega Institute – Production Department Manager – Produced 240 workshops in a 4&1/2 month summer
summer season, with anywhere from 10 – 425 attendees, at the Catskill Mountains property.
➢ New York Open Center – Outside Events Manager – Produced holistic events, workshops, and lectures
too large to be presented at the primary New York City facility
➢ ESPNU/Lipow-Stoner – Production Manager – Multiple Commercial Spots shot on locations at St. Johns University & Penn. State; including football stadium, ice hockey arena, basketball court, baseball stadium, & soccer field.
➢ Cablevision/Metro Channel – Production Manager – Channel Launches – A series of High-Definition shoots over a two year period about Travel, Galleries, Artists & Art, taped at: Staten Island Botanical Garden, Soho galleries, & MOMA
➢ New York Foundation For The Arts – “On Holy Ground” – Production Manager – Documentary on the Klezmer Music Group The Klezmatics
➢ Cementworks Agency/GlaxoSmithKline - Producer - Still photography Shoot for "Malarone" (Anti-Malaria Drug)
Print Campaign - Re-created remote regions and tribes of Thailand & Kenya on location in Florida
➢ Showtime Networks - Line Producer/Producer - For more than 30 Branding-Image Spots and I.D.'s as well as over 45 Promo & Marketing Spots - For original programs, theatricals, subscription packages, bumpers, etc., produced in either New York, Los Angeles, San Francisco, Toronto, Vancouver, or Iceland from September 2000 – October 2002
➢ Showtime Networks - "Hendrix" Promo Spot - Line Producer- Commercial for award wining feature film "Hendrix"
➢ Sundance Channel - "Conversations in World Cinema" - Production Manager- TV show w/ feature film directors
➢ TNT/BEI - "Moment of Impact"- Line Producer- Documentary host segments with Sam Waterston
➢ Merck Pharmaceuticals - Producer- Sports/Rock N' Roll video opening for the 1999 Sales Force Conference
➢ MJM Creative Services - Producer- Audio production of instructional-incentive recording; script, record, and mix
➢ Santana/NARAS Foundation- Producer- Video for 1996 benefit concert at Universal Amphitheater
➢ Red Hot Chili Peppers/ MTV Europe- Line Producer, A.D.- Commercial and intros for 1996 European Tour
➢ Tony Bennett/ Sony Records- Line Producer- Video of concert and promo event aired on A & E Biography
➢ Sony Signatures/Santana- Line Producer- Merchandising video aired on QVC
➢ Full Frontal Fashion/Ultra-HD – Director – HD location shoot of Vollbracht (Bill Blass) Trunk Show
➢ Wells Fargo Bank/ "Express"- Director, Producer- Three news & one bio segment for monthly news show
➢ Noggin/"N" - 1st A.D. - Multiple promo spots shot on location with up to 32 teenagers & Full Crew
➢ Buick/Trio Communications- 1st A.D. - '97 Regal launch video taped at Laguna Seca Racetrack
➢ Bell Communications Research - A.D., Associate Producer- Company promotional videos taped on location
➢ John Lee Hooker/Carlos Santana- H.S.I. Productions- A.D. - "Chill Out" music video on location
ADDITIONAL WORK EXPERIENCE
➢ Inside Connection Magazine – Freelance Journalist – Writer of a monthly music column on Music Industry
➢ Inside Connection Magazine – Conference Host and Panel Facilitator – Hosted conferences and facilitated panels in N.Y., L.A., and Nashville, designed for the developing musical artist, supported by local Industry executives
➢ GrapevineCulture.Com - Freelance Journalist – Reviewed musical artist performances at SXSW Music Conference
➢ Shadow Walker Productions- Production Office Manager- "Land of Milk and Honey," an Independent Feature Film
➢ Tritone Productions- Art Department Leadman- "Dream for an Insomniac," an Independent Feature Film
➢ MTV- Locations Scout & Technical/Logistics Consultant- "First Annual Sports and Music Festival"
➢ S.C. Entertainment- Booking Agent- Booked musical acts of all formats touring the university & festival circuits
➢ Comedy Central- Production Coordinator- Two promotional videos videotaped on 11 San Francisco locations
➢ Nickelodeon- Production Coordinator- Nationally-aired commercial promoting a game show tour
➢ Monica/DNA Productions- Production Coordinator- Music video shot on 6 locations with crew of 35
➢ Jersey City State College – Adjunct Professor – Taught “Introduction To Broadcasting” for 2 semesters
Travel/Work – Iceland, Asia, Australia, Europe, Canada, Hawaiian Islands, all major U.S. cities
Woodstock Festival of Peace – Board of Advisors
CWM – Center for World Music – Board of Directors, Chairman - Programming
MMF – Music Managers Forum – Board of Directors (U.S. Chapter)
NARIP – National Association of Record Industry Professionals (N.Y.)
The International Film and Television Workshops – Certification in the New Film Directors Program
➢ B.A. Communications, Kean College of New Jersey, 1985 (minor: marketing)
➢ Graduate coursework, William Patterson College, 1986
Travel, Music, Film, Art, Psychology, Anthropology, Ethnomusicology, Writing
References available upon request
Craig S. Hyman is a music industry veteran with more than 28 years experience in the music and entertainment industries. Passionate about music, with a talent for identifying emerging artists around the world, he is CEO and Founder of Numinous Music and Productions, a Los Angeles, California & New York City based entertainment arts consulting company specializing in presenting, programming & curating live music performances, A&R, record label operations & expertise, talent booking, artist management, music licensing, marketing & social media, live production & touring, full service large-scale event production and music industry consulting services.
Craig’s background encompasses almost every aspect of the music industry, from managing the A&R department at RCA records to producing industry showcases and developing independent artists, ground-breaking world music and performing arts presentations, publicity and top-level marketing, merchandising and more.
Experienced in managing global multi-city tours and live concert production, Craig has represented or consulted for artists in Europe, South America, Iceland, Pakistan, Australia, Asia, Africa, the U.S., Hawaii and Canada.
Some past and present Numinous Music clients include: Santana, RCA Records, Showtime, Red Hot Chili Peppers, Ryuichi Sakamoto, Central Park Summerstage, MTV London & Los Angeles, The 2009 Presidential Inaugural Ball, The Chris Isaak Show, Sundance Channel, Black and White Ball, Cablevision, youbloomLA, The Klezmatics and AMC Channel.
He has also single-handedly nurtured the careers of independent musicians across the world, with an artist roster that has included Latrice Barnett (Galactic, Solo) Five Point Plan, Carter Little, Xploding Plastix [Norway], Jacob Fred Jazz Odyssey, The Uglysuit, Alpha Rev, David Tamaoka [Hawaii], Rachelle van Zanten [British Columbia] and Will Kevans [U.K.], Sahba Motallebi (Iran), and more.
A skilled producer, line producer and production manager of TV and film for broadcast and theatrical release formats, Craig has produced TV, film and events in New York, Los Angeles, San Francisco, Miami, Austin, Nashville, Washington D.C., San Jose, Vancouver, Toronto, Hawaii and Iceland.
Craig recently served for two years on the Board of Directors for the Center for World Music in San Diego, California, and also held the position of Chairman of Programming for the organization. Now celebrating its 51st Anniversary, CWM is the largest world music organization in the U.S. and it’s founder is responsible for coining the phrase “World Music”. Craig advised on the Board of Directors for The Music Managers Forum (U.S. Chapter-NYC) from 2003 – 2010. Both are non-profit organizations. Craig has also worked successfully as a freelance music journalist.
A strong advocate for world music in a global community, he has been an avid music collector and a researcher of all genre’s since childhood.
Craig possesses that rare combination of artistic sensibility and business know-how. A global music seeker, he is skilled at recognizing and nurturing talent, with a passion for building bridges between cultures and communities through music.
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